Video cliches to avoid like the plague


“This Is a Generic Brand Video” got us thinking about clichés. Usually, we barely notice them. But when clichés pile up, it’s hard to ignore them. In that video, people see every video every faceless corporation has ever produced — which adds up to a whole lot of nothing.

Presumably your brand has a unique story to tell. You can’t do that relying on the same tired old clichés. As David Brier notes, “If your brand is using clichés, you’re promoting your category, not your brand.”

In this article for ReelSEO, we explore — and give lots of cringe-inducing examples of — clichés to avoid like the plague in your own brand videos.


Posted by Dissolve

Dissolve Premium ( has been the go-to for quality stock footage and photos by the world's top creative agencies and production houses. Some of the best filmmakers and stock producers from around the world are with Dissolve — our rapidly growing collection of unique, compelling footage is a testament to that. In addition to our quality stock footage and photography business, we launched Dissolve Creators ( A platform for photographers, filmmakers, producers, and designers to connect and share their work as free downloadable content. We offer these creatives (amateur or pro) a bridge to our clientele, gig opportunities, networking opportunities, as well as our knowledge of the stock industry.

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