Video cliches to avoid like the plague
“This Is a Generic Brand Video” got us thinking about clichés. Usually, we barely notice them. But when clichés pile up, it’s hard to ignore them. In that video, people see every video every faceless corporation has ever produced — which adds up to a whole lot of nothing.
Presumably your brand has a unique story to tell. You can’t do that relying on the same tired old clichés. As David Brier notes, “If your brand is using clichés, you’re promoting your category, not your brand.”
In this article for ReelSEO, we explore — and give lots of cringe-inducing examples of — clichés to avoid like the plague in your own brand videos.
5 Tips for Naming your Photography or Film Business
Finding the perfect name for your photography or film business is no easy feat. It needs to be catchy enough that it is memorable and stands out from the crowd, but common enough that it can be easily understood. There is also branding to consider and ensuring your chosen name aligns with your overall image. […] Read more
Why Stock Content is Crucial in a Pandemic
Reflect, react, respond. That’s what companies have raced to do ever since the rise of the COVID-19 pandemic. According to the Interactive Bureau, 74% of media buyers, planners, and brands say that the Coronavirus will have a bigger impact on advertising than the 2008 financial crisis. It is obvious that the messaging has changed, but […] Read more
The Origin of Alight Films
Alight Films is the culmination of two incredible artists, Mia and Chris, who have a passion for all things in the filmmaking and photography realm. Their footage and photo collections feature many dark, mysterious, and obscure tones which is rare to see in stock. We chatted with the two creatives to learn more about them […] Read more