“#TimsDark Experiment” — Ads We Didn’t Skip
Ad: “#TimsDark Experiment,” Tim Hortons
Agency: JWT Toronto
Why? I was instantly intrigued when I saw them murdering out a Tim Hortons store. I’m a Jeep Wrangler owner too, so seeing one in front (also murdered out) definitely helped. And the creative director in me couldn’t help wonder how they managed to do that … Was it paint? Or that peel-off rubber coating? Or what?
I knew by “dark experiment” this was going to have something to do with dark coffee, but I kept watching because I had to see what they were up to. It’s a great way to launch Tim Hortons new dark roast. I especially liked that being in the dark heightened people’s sense of taste.
Ting! (that’s the sound of a home run)
Will I buy what they’re selling?: Probably. How can you live in Canada and avoid going to Tim’s? — Sheldon (@sheldonpop)
Meet John Fedele
Midwest-based in the USA, I’ve been a full-time photographer for about 15 years, specializing in lifestyle advertising content. Before that, I was shooting as a hobbyist when people began to notice my work and I landed some of my first paying jobs. I always had the goal of shooting advertising, so I’ve pretty much worked […] Read more
Guest Post: Editing Tips for Music Videos
Tristan Olson is the executive producer at Venture, a Denver Video Production Company. Music videos are synonymous with stylized visuals and fast-cut editing. But, for the video production pros in charge of directing and editing them, the task can seem quite daunting — both as a creative and logistical challenge. There are creative and stylistic decisions […] Read more
Content-Aware Fill tutorial
Make Dissolve footage even better with Content-Aware Fill Ever found a stock footage clip that was almost perfect? A killer skyline view, with one gloomy cloud rolling through. Or an iconic tourism mecca ruined by, well, tourists. Help is here.Content-Aware Fill is a new feature in Adobe After Effects that makes it easy to erase unwanted […] Read more