“#TimsDark Experiment” — Ads We Didn’t Skip


Ad: “#TimsDark Experiment,” Tim Hortons

Agency: JWT Toronto

Why? I was instantly intrigued when I saw them murdering out a Tim Hortons store. I’m a Jeep Wrangler owner too, so seeing one in front (also murdered out) definitely helped. And the creative director in me couldn’t help wonder how they managed to do that … Was it paint? Or that peel-off rubber coating? Or what?

I knew by “dark experiment” this was going to have something to do with dark coffee, but I kept watching because I had to see what they were up to. It’s a great way to launch Tim Hortons new dark roast. I especially liked that being in the dark heightened people’s sense of taste.

Ting! (that’s the sound of a home run)

Will I buy what they’re selling?: Probably. How can you live in Canada and avoid going to Tim’s? — Sheldon (@sheldonpop)

Posted by Dissolve

Dissolve Premium (dissolve.com) has been the go-to for quality stock footage and photos by the world's top creative agencies and production houses. Some of the best filmmakers and stock producers from around the world are with Dissolve — our rapidly growing collection of unique, compelling footage is a testament to that. In addition to our quality stock footage and photography business, we launched Dissolve Creators (dissolve.com/creators/community). A platform for photographers, filmmakers, producers, and designers to connect and share their work as free downloadable content. We offer these creatives (amateur or pro) a bridge to our clientele, gig opportunities, networking opportunities, as well as our knowledge of the stock industry.

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