“Stairs” — Ads We Didn’t Skip
Ad: “Stairs,” Old Spice
Agency: Wieden + Kennedy
Why: I love Terry Crews, but if he’s too busy being an Expendable to do Old Spice commercials, I also love robots. Especially robots who so gleefully parade up and down the uncanny valley.
Oh, Old Spice Robot, why do you mock us so? Is your grim joke at humanity’s expense meant to make us reflect on the precariousness of bipedal locomotion, our continuing dependence on primeval mate selection cues? Or are you satisfied to simply make us feel unsettled, presenting us with a strange form that is both less than human and more than human?
Old Spice Robot, you’re an interesting counterpart to the graceful power of Terry Crews’s shiny body — one spokesman who shows us what an Old Spice user can aspire to be, and another who shows us what the Old Spice product line can theoretically do for the most repulsive of us.
Will I buy what they’re selling?: Yes. Although, to be honest, I’ve been a loyal Old Spice customer for the last 20+ years, so this commercial won’t change my current behaviour. But maybe I’ll be less likely to stray in the future if it seems as though Old Spice and I share a similar outlook on the role robots will play in society.
– Drew (@drew_ng)
5 Tips for Naming your Photography or Film Business
Finding the perfect name for your photography or film business is no easy feat. It needs to be catchy enough that it is memorable and stands out from the crowd, but common enough that it can be easily understood. There is also branding to consider and ensuring your chosen name aligns with your overall image. […] Read more
Why Stock Content is Crucial in a Pandemic
Reflect, react, respond. That’s what companies have raced to do ever since the rise of the COVID-19 pandemic. According to the Interactive Bureau, 74% of media buyers, planners, and brands say that the Coronavirus will have a bigger impact on advertising than the 2008 financial crisis. It is obvious that the messaging has changed, but […] Read more
The Origin of Alight Films
Alight Films is the culmination of two incredible artists, Mia and Chris, who have a passion for all things in the filmmaking and photography realm. Their footage and photo collections feature many dark, mysterious, and obscure tones which is rare to see in stock. We chatted with the two creatives to learn more about them […] Read more