“#MeetMyLove” — Ads We Didn’t Skip
Ad: “#MeetMyLove,” Addition Elle
Why? Its quietness promised something different from the usual shouty pre-rolls. There’s Michael Bernard Fitzgerald just sitting on his stool, the simple set shot in black and white. Then, one by one, people start talking about meeting their loves. It was easy to get caught up in their stories — and I still smile every time I watch this charming spot.
#MeetMyLove proves you don’t have to shout to get people’s attention. With simplicity, authenticity (they’re real couples), and a compelling story or seven, you can’t go wrong.
Will I buy what they’re selling?: #MeetMyLove is a contest. People submit their love stories, and the most-voted stories win. That’s not really my gig, but if it’s yours, you better get on it — the deadline looms. I’d totally vote for you.
— Lori (@lburwash)
Meet John Fedele
Midwest-based in the USA, I’ve been a full-time photographer for about 15 years, specializing in lifestyle advertising content. Before that, I was shooting as a hobbyist when people began to notice my work and I landed some of my first paying jobs. I always had the goal of shooting advertising, so I’ve pretty much worked […] Read more
Guest Post: Editing Tips for Music Videos
Tristan Olson is the executive producer at Venture, a Denver Video Production Company. Music videos are synonymous with stylized visuals and fast-cut editing. But, for the video production pros in charge of directing and editing them, the task can seem quite daunting — both as a creative and logistical challenge. There are creative and stylistic decisions […] Read more
Content-Aware Fill tutorial
Make Dissolve footage even better with Content-Aware Fill Ever found a stock footage clip that was almost perfect? A killer skyline view, with one gloomy cloud rolling through. Or an iconic tourism mecca ruined by, well, tourists. Help is here.Content-Aware Fill is a new feature in Adobe After Effects that makes it easy to erase unwanted […] Read more