2021 Video specs cheat sheet for most used social media platforms

Information overload is a real thing. Luckily, we are here to help you scan the endless pool of information surrounding video specs on social media. Here is all you need to know about the right Social Media Video Specs based on the platform.

Cheat sheet

  Facebook Instagram Tiktok Youtube Twitter
Recommended  dimensions 1280 by 720p 1080 x 1080p 080 x 1920p Various - check full list down below 1280 by 1024p
Aspect Ratio
16:9 (horizontal), 9:16 (full portrait), 2:3 (vertical), 4:5 (vertical), square (1:1)
16:9 
 1:1
4:5
9:16 
9:16, 1:1, or 16:9. 16:9 and 4:3 1:2.39 – 2.39:1.
Maximum file size 4GB 4GB 500MB 128GB 512 MB (async) /15 MB (sync)
Video Formats MP4, MOV, or GIF. .MP4 or .MOV .MP4 or .MOV MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, or WebM MOV and MP4
Maximun Length  241 minutes. 60 seconds 5–60 seconds (9–15 sec recommended) 12 hours long 140 seconds
Maximum frames 3o fps - 60 fps 30 fps   30 or 60 fps 40 fps

 

  Shared Post Video Landscape Shared Post Video Portrait 360 Video Stories
Recommended  dimensions 1280 x 720p 720 x 1280p
Monoscopic: 5120 x 2560 max
Stereoscopic: 5120 x 5120 max
1080 x 1920p
Aspect Ratio 16:9 9:16 Monoscopic: 2:1 Stereoscopic 1:1 1.91 to 9:16
Max File Size 4GB 4GB 10GB 4GB
File Type .MP4, .MOV or GIF  .MP4, .MOV or GIF  MP4, .MOV or GIF  .MP4 or .MOV or GIF
Maximun Length  241 minutes 241 minutes 30 minutes 15 seconds
Max Frames 30 fps 30 fps 60 fps  

 

Facebook Video Ads

  Feed Ad Carousel Video Collection Video (Mobile) Instant Experience Slideshow Video Stories Ads
Dimensions 1080 x 1080p 1080 x 1080p 1080 x 1080p 720p x 720p   1280 x 720p 1080 x 1080p
Aspect Ratio 16:9 (landscape) or 1:1 (square) 1:1 (square) 1:1 (square) 9:16 portrait or pillarboxed 16:9 (landscape) , 4:5 (vertical), 1:1 (square) 1.91 to 9:16
Max File Size 4GB 4GB 4GB 4GB 4GB 4GB
Video Formats .MP4 or .MOV .MP4 or .MOV .MP4 or .MOV .MP4 or .MOV .MP4 or .MOV .MP4 or .MOV
Max Length 241 minutes 241 minutes 241 minutes 241 minutes 15 seconds 2 minutes
Max Frames 30 fps 30 fps 30 fps 30 fps 30 fps  

 

Instagram

  In Feed Landscape Video In Feed Square Video In Feed Vertical Video Stories Reels IGTV
Resolution 1080 x 1080p 1080 x 1080p 1080 x 1080p 1080 x 1920p 1080 x 1920p 1080 x 1920p
Aspect Ratio 16:9 1:1 4:5 9:16 9:16 9:16
Max File Size 4GB 4GB 4GB 4GB 4GB 650MB (under 10 minutes) or 3.6 GB (up to 60 minutes)
Video Formats MP4 or .MOV MP4 or .MOV MP4 or .MOV MP4 or .MOV MP4 or .MOV MP4 or .MOV
Max Length 2 min 2 min 2 min 15 seconds 15 seconds 0r 30 seconds 15 minutes when uploaded from mobile (60 minutes on desktop)
Max Frames 60 fps 60 fps 60 fps 60 fps   60 fps

 

Instagram Ads

  In Feed Landscape Video In Feed Square Video In Feed Vertical Video Stories Carousel Video
Dimensions 1080 x 1080 1080 x 1080 1080 x 1080 1080 x 1920  
Aspect Ratio 16:9  1:1 4:5 9:16 1:1
Max File Size 4GB 4GB 4GB 4GB 4GB
Video Formats .MP4 or .MOV .MP4 or .MOV .MP4 or .MOV .MP4 or .MOV .MP4 or .MOV
Max Length 2 min 2 min 2 min 2 min 2 min
Max Frames 60 fps 60 fps 60 fps 60 fps 60 fps

 

Tiktok

  Feed post
Dimensions 1080x1920
Aspect Ratio 9:16:00
Max File Size 287.6MB
Video Formats MP4 or .MOV
Max Length 5 seconds recorded in-app, 60 seconds in-app (4 sections of 15 seconds), or over 60 seconds when uploaded from desktop

 

Tiktok Ads

  Feed post
Dimensions 540x960, 640x64 or 960x540
Aspect Ratio 9:16, 1:1 or 16:9
Max File Size 500MB
Video Formats .MP4, .MOV, .MPEG .3GP, .AVI
Max Length 5 seconds recorded in-app, 60 seconds in-app (4 sections of 15 seconds), or over 60 seconds when uploaded from desktop
More details Video Ads Specifications

 

Youtube

  Dimensions
240p Video 426 x 240
360p Video 640 x 360
480p Video 854 x 480
720p Video 1280 x 720
1080p Video 920 x 1080
1440p Video 2560 x 1440
2160p Video
3840 x 2160
  • Aspect Ratio: 16:9 and 4:3
  • Max file size: 128GB or 12 hours (whichever is less)
  • Video Formats:.MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, WebM
  • Video Length:12 hours

Youtube Ads

  Skippable
Non-Skippable
Mid-roll
Bumper
Display Ad
Dimensions Various - check full list above 300 x 250 (larger view) or 300 x 60 (smaller view).
Aspect Ratio 16:9 16:9
Max File Size 128GB or 12 hours (whichever is less) 128GB or 12 hours (whichever is less)
Video Formats .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, WebM .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, WebM
Max Length Skippable: 6 minutes (skippable after 5 sec)
Non-Skip: 15 or 20 sec
Bumper: 6 sec
 
Max Frames 30 or 60 fps 30 or 60 fps
  • Skippable video ads: maximum length of 12 hours, skippable after 5 seconds
  • Unskippable video ads: max length of 15 or 20 seconds (depending on region)
  • Bumper video ads: maximum length of 6 seconds

Twitter

  Landscape Video Square Video Portrait Video Stories Carousel Video
Dimensions 1280x720p 720x720p 720x1280p 1080 x 1920  
Aspect Ratio 16:9 1:1 16:9 9:16 1:1
Max File Size 512MB 512MB 512MB 512MB 512MB
Video Formats .MP4 or .MOV .MP4 or .MOV .MP4 or .MOV .MP4 or .MOV .MP4 or .MOV
Max Length 140 seconds 140 seconds 140 seconds 140 seconds 140 seconds
Max Frames 30 or 60 fps 30 or 60 fps 30 or 60 fps 30 or 60 fps 30 or 60 fps

 

Twitter Ads

  Landscape Video Square Video Portrait Video Stories Carousel Video
Dimensions 1280x720 720x720 720x1280 1080 x 1920  
Aspect Ratio 16:9 1:1 16:9 9:16 1:1
Max File Size 512MB 512MB 512MB 512MB 512MB
Video Formats .MP4 or .MOV .MP4 or .MOV .MP4 or .MOV .MP4 or .MOV .MP4 or .MOV
Max Length 140 seconds 140 seconds 140 seconds 140 seconds 140 seconds
Max Frames 30 or 60 fps 30 or 60 fps 30 or 60 fps 30 or 60 fps 30 or 60 fps

 

Suggestions for better video performance and user experience:
1. Utilize background music or sound.
2. Upload high-resolution videos. Avoid blurry or distorted frames.
3. Video should be accessible to multiple users not just your target demographic

 

Interested in getting your videos noticed by creative professionals? Check out Dissolve Creators, the place where you share your work with other creatives and grow your brand.



Download a PDF of the cheat sheet 

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