Video cliches to avoid like the plague
“This Is a Generic Brand Video” got us thinking about clichés. Usually, we barely notice them. But when clichés pile up, it’s hard to ignore them. In that video, people see every video every faceless corporation has ever produced — which adds up to a whole lot of nothing.
Presumably your brand has a unique story to tell. You can’t do that relying on the same tired old clichés. As David Brier notes, “If your brand is using clichés, you’re promoting your category, not your brand.”
In this article for ReelSEO, we explore — and give lots of cringe-inducing examples of — clichés to avoid like the plague in your own brand videos.
Meet Derek Armstrong McNeill
Derek McNeill has been telling visual stories most of his life. The Seattlite first honed his eye working as a photographer in the US Air Force, then worked in advertising art direction and design. He now divides his time shooting his own documentary projects and stock footage. “After carrying around a camera kit for years, telling visual […] Read more