“Stick Together” – Ads We Didn’t Skip
Ad: “Stick Together,” Kraft Peanut Butter
Agency: Taxi 2
Why: Initially it was the Ellie Goulding cover of Elton John’s “Your Song” that stopped me from hitting skip, but in the end it was the connection between the girl and her teddy bear. (Not that I ever had such a connection with a stuffed animal, let alone still own said stuffed animal … ) Kraft jumped on the emotional advertising bandwagon pretty hard with this one. (We all still remember Apple’s 2013 Christmas commercial, right?)
Will I buy what they’re selling?: Kraft has a 70% market share of Canada’s peanut butter industry. (Sorry, USA.) So obviously I’m buying what they’re selling. And I can’t pretend I’m not the exact target audience they were going after either: millennials who grew up with Kraft peanut butter and are now out buying their own. This spot nails just the right amount of nostalgic cuteness to remind you of the simple pleasures of childhood and peanut butter.
C’ya, I’m off to make ants on a log.
– Nikki (@nikkleigh)
How To Write Captions For Your Photos
The caption of a photo can either enhance or spoil it. Below, we will: Find out what a good photo caption entails; Learn how to write the best description for your photo; Look at the worst ideas to describe visuals (what not to do). What is a Good Photo Caption Photo captions are a great […] Read more
Shooting Stock on your iPhone: Basic Tips for Better Photos
In this day and age, everyone and their grandmother owns a smartphone with a built-in camera. Ironically, as our devices get smaller their associated cameras only get better. Gone are the days where you need to haul around a bulky DSLR or be well-versed in all of the techniques behind aperture and ISO in order […] Read more
How To Start Your Photography Career In College
Starting a photography career while you are in college is a great idea. First, you are young, full of energy and enthusiasm. This is what we need on this thorny creative path. Secondly, the possibilities of the Internet and social media will be enough both for your training as a photographer and for the promotion […] Read more