“Stick Together” – Ads We Didn’t Skip
Ad: “Stick Together,” Kraft Peanut Butter
Agency: Taxi 2
Why: Initially it was the Ellie Goulding cover of Elton John’s “Your Song” that stopped me from hitting skip, but in the end it was the connection between the girl and her teddy bear. (Not that I ever had such a connection with a stuffed animal, let alone still own said stuffed animal … ) Kraft jumped on the emotional advertising bandwagon pretty hard with this one. (We all still remember Apple’s 2013 Christmas commercial, right?)
Will I buy what they’re selling?: Kraft has a 70% market share of Canada’s peanut butter industry. (Sorry, USA.) So obviously I’m buying what they’re selling. And I can’t pretend I’m not the exact target audience they were going after either: millennials who grew up with Kraft peanut butter and are now out buying their own. This spot nails just the right amount of nostalgic cuteness to remind you of the simple pleasures of childhood and peanut butter.
C’ya, I’m off to make ants on a log.
– Nikki (@nikkleigh)
Filmmakers & Photographers…We Have Liftoff™
Take your passion to new heights with Dissolve Liftoff™, a solution designed for busy filmmakers who want to spend more time shooting and less time working. What is Liftoff? Whether you’re from a production company that makes professional-quality films, a filmmaker who has old b-roll from commissioned work, or someone who shoots just for the […] Read more
Searching for Stock: Tips From An Expert In House Researcher
Searching for stock clips and photos can be a tedious process. You can spend minutes, hours, sometimes even days looking for the perfect shot to fit your needs. It’s time for you to spend more time creating and less time searching with these tips from one of our expert in-house researchers. How To Identify Good […] Read more
Guest Post: 4 Visual Effects Tips to Add to Your Filmmaking Toolbox
Tristan Olson is the executive producer at Venture, a Video Production Company based in Denver, Colorado. Fix it in post. The term has become synonymous with the ability of the editor or post-production professional to clean up problems that arise on set. Be it cleaning up blemishes on actors or sets, fixing flubbed lines, or […] Read more