“Lyon Opera Ballet at BAM” – Ads We Didn’t Skip
Ad: “Lyon Opera Ballet at BAM,” BAM (Brooklyn Academy of Music)
Agency: In-house (footage provided by Lyon Opera Ballet)
Why: When 90% of ads are soundtracked by saccharine jangling ukuleles, a deep, ominous drone can be especially effective. It drew me into the French-baroque-meets-Matthew-Barney (breasted and bearded and bird-headed) scenes of modern dance.
Will I buy what they’re selling?: Well, I didn’t, and now the show is over. But it did remind me that I enjoy seeing dance at BAM and that I’m long overdue for a visit. (Obviously the ad was delivered based on my location.) Short answer: yes, I’ll buy a BAM ticket for something, in the near future.
– Jon (@ccmxl)
Guest Post: Are You Filmmaking on a Budget? Here’s How to Make the Most Out of Your Stock Footage
When you’re just starting out as an independent filmmaker or even a video creator, you’ll often find yourself working with a limited budget that never stretches nearly as far as you thought it was going to. This, coupled with limited access to professional video recording equipment can often lead to feeling overwhelmed and frustrated.Believe it […] Read more
Meet John Fedele
Midwest-based in the USA, I’ve been a full-time photographer for about 15 years, specializing in lifestyle advertising content. Before that, I was shooting as a hobbyist when people began to notice my work and I landed some of my first paying jobs. I always had the goal of shooting advertising, so I’ve pretty much worked […] Read more
Guest Post: Editing Tips for Music Videos
Tristan Olson is the executive producer at Venture, a Denver Video Production Company. Music videos are synonymous with stylized visuals and fast-cut editing. But, for the video production pros in charge of directing and editing them, the task can seem quite daunting — both as a creative and logistical challenge. There are creative and stylistic […] Read more