“Lyon Opera Ballet at BAM” – Ads We Didn’t Skip
Ad: “Lyon Opera Ballet at BAM,” BAM (Brooklyn Academy of Music)
Agency: In-house (footage provided by Lyon Opera Ballet)
Why: When 90% of ads are soundtracked by saccharine jangling ukuleles, a deep, ominous drone can be especially effective. It drew me into the French-baroque-meets-Matthew-Barney (breasted and bearded and bird-headed) scenes of modern dance.
Will I buy what they’re selling?: Well, I didn’t, and now the show is over. But it did remind me that I enjoy seeing dance at BAM and that I’m long overdue for a visit. (Obviously the ad was delivered based on my location.) Short answer: yes, I’ll buy a BAM ticket for something, in the near future.
– Jon (@ccmxl)
Meet John Fedele
Midwest-based in the USA, I’ve been a full-time photographer for about 15 years, specializing in lifestyle advertising content. Before that, I was shooting as a hobbyist when people began to notice my work and I landed some of my first paying jobs. I always had the goal of shooting advertising, so I’ve pretty much worked […] Read more
Guest Post: Editing Tips for Music Videos
Tristan Olson is the executive producer at Venture, a Denver Video Production Company. Music videos are synonymous with stylized visuals and fast-cut editing. But, for the video production pros in charge of directing and editing them, the task can seem quite daunting — both as a creative and logistical challenge. There are creative and stylistic decisions […] Read more
Content-Aware Fill tutorial
Make Dissolve footage even better with Content-Aware Fill Ever found a stock footage clip that was almost perfect? A killer skyline view, with one gloomy cloud rolling through. Or an iconic tourism mecca ruined by, well, tourists. Help is here.Content-Aware Fill is a new feature in Adobe After Effects that makes it easy to erase unwanted […] Read more