“Stairs” — Ads We Didn’t Skip
Ad: “Stairs,” Old Spice
Agency: Wieden + Kennedy
Why: I love Terry Crews, but if he’s too busy being an Expendable to do Old Spice commercials, I also love robots. Especially robots who so gleefully parade up and down the uncanny valley.
Oh, Old Spice Robot, why do you mock us so? Is your grim joke at humanity’s expense meant to make us reflect on the precariousness of bipedal locomotion, our continuing dependence on primeval mate selection cues? Or are you satisfied to simply make us feel unsettled, presenting us with a strange form that is both less than human and more than human?
Old Spice Robot, you’re an interesting counterpart to the graceful power of Terry Crews’s shiny body — one spokesman who shows us what an Old Spice user can aspire to be, and another who shows us what the Old Spice product line can theoretically do for the most repulsive of us.
Will I buy what they’re selling?: Yes. Although, to be honest, I’ve been a loyal Old Spice customer for the last 20+ years, so this commercial won’t change my current behaviour. But maybe I’ll be less likely to stray in the future if it seems as though Old Spice and I share a similar outlook on the role robots will play in society.
– Drew (@drew_ng)
Meet John Fedele
Midwest-based in the USA, I’ve been a full-time photographer for about 15 years, specializing in lifestyle advertising content. Before that, I was shooting as a hobbyist when people began to notice my work and I landed some of my first paying jobs. I always had the goal of shooting advertising, so I’ve pretty much worked […] Read more
Guest Post: Editing Tips for Music Videos
Tristan Olson is the executive producer at Venture, a Denver Video Production Company. Music videos are synonymous with stylized visuals and fast-cut editing. But, for the video production pros in charge of directing and editing them, the task can seem quite daunting — both as a creative and logistical challenge. There are creative and stylistic decisions […] Read more
Content-Aware Fill tutorial
Make Dissolve footage even better with Content-Aware Fill Ever found a stock footage clip that was almost perfect? A killer skyline view, with one gloomy cloud rolling through. Or an iconic tourism mecca ruined by, well, tourists. Help is here.Content-Aware Fill is a new feature in Adobe After Effects that makes it easy to erase unwanted […] Read more