“#TimsDark Experiment” — Ads We Didn’t Skip


Ad: “#TimsDark Experiment,” Tim Hortons

Agency: JWT Toronto

Why? I was instantly intrigued when I saw them murdering out a Tim Hortons store. I’m a Jeep Wrangler owner too, so seeing one in front (also murdered out) definitely helped. And the creative director in me couldn’t help wonder how they managed to do that … Was it paint? Or that peel-off rubber coating? Or what?

I knew by “dark experiment” this was going to have something to do with dark coffee, but I kept watching because I had to see what they were up to. It’s a great way to launch Tim Hortons new dark roast. I especially liked that being in the dark heightened people’s sense of taste.

Ting! (that’s the sound of a home run)

Will I buy what they’re selling?: Probably. How can you live in Canada and avoid going to Tim’s? — Sheldon (@sheldonpop)

sidebarassetDownloadV1 (1)
sidebarassetjoinV1 (1)

Latest posts

Top 6 Winter Photography Trends to Follow

As a photographer, winter can be one of the most fun and exciting..

Read More
November 27, 2021

How to Shoot a Commercial Video Abroad

Today, video is considered the most popular format for presenting..

Read More
November 24, 2021

Tips and Skills For Becoming A Professional Travel Photographer

The digitization of photography has revolutionised the world of imagery..

Read More
November 19, 2021

Here is Why The Key To Gen Z Is Video Content

Today’s youngest generation has chosen platforms like YouTube, TikTok,..

Read More
November 17, 2021

How to Master Your Screenwriting Skills

Writing is a truly marvelous skill to possess indeed. Despite all our..

Read More
November 12, 2021