“#TimsDark Experiment” — Ads We Didn’t Skip
Ad: “#TimsDark Experiment,” Tim Hortons
Agency: JWT Toronto
Why? I was instantly intrigued when I saw them murdering out a Tim Hortons store. I’m a Jeep Wrangler owner too, so seeing one in front (also murdered out) definitely helped. And the creative director in me couldn’t help wonder how they managed to do that … Was it paint? Or that peel-off rubber coating? Or what?
I knew by “dark experiment” this was going to have something to do with dark coffee, but I kept watching because I had to see what they were up to. It’s a great way to launch Tim Hortons new dark roast. I especially liked that being in the dark heightened people’s sense of taste.
Ting! (that’s the sound of a home run)
Will I buy what they’re selling?: Probably. How can you live in Canada and avoid going to Tim’s? — Sheldon (@sheldonpop)
9 Ways You Can Repurpose a Single Piece of Content
There’s a common saying in digital marketing that ‘content is king,’ which is very accurate. However, creating content with the required consistency for your blog or social media profiles is a challenging and time-consuming task. You’ll have to research topics, keywords, and those things that your target audience wants to hear. Thankfully, you can simplify […] Read more
Partnerships to be proud of
Dissolve for a Cause first started in 2017 with the intent to support charities and nonprofits with free stock content. Over the past 3 years, Dissolve for a Cause has had the opportunity to help a variety of organizations convey heart-warming, impactful, and creative projects. Why Stock? Stock footage and photography can either fill a […] Read more
7 Ways To Motivate Your New Film Crew
The film industry is always buzzing with new crew members, actors, technicians, etc. So, why not have an effective and unique approach on how you can motivate your crew to work and create great movies? As a filmmaker, you’ll have to dig deep into yourself, and be open to exploring other professional areas. That means […] Read more