The Brief: Vine in decline, new Facebook video ad formats, Twitter eases up on the 140
Vine is on the decline, Facebook is taking another swipe at Google when it comes to video ads, Twitter lets us get wordier
Is Vine dying?
A Markerly study on Vine reveals that “People are not posting as frequently and engagement is drastically going down.” The majority of influential Vine users (15,000 followers or more) have not posted since last year. Other indications Vine is not growing: views, reposts, and likes have been declining since 2014.
Rival Snapchat dwarfs Vine views by nearly 10x, with 10 billion videos each day.
New Facebook ad formats rolled out to directly compete with Google
Facebook is introducing pre-roll, mid-roll, and post-roll video ad options, giving advertisers the ability to be a part of another publisher’s content.
Video ads that play automatically will now also appear on in-article mobile pages of publishers. This will give advertisers heightened placement of video content.
Twitter relaxing 140-character limit
Twitter recently announced significant upcoming changes to its 140-character limit, among other changes. These updates, available in “the coming months,” include:
Replies: @names won’t count toward the 140-character count when replying to a Tweet.
Media attachments: Photos, GIFs, videos, polls, or Quote Tweets will no longer count as characters within Tweets.
Meet John Fedele
Midwest-based in the USA, I’ve been a full-time photographer for about 15 years, specializing in lifestyle advertising content. Before that, I was shooting as a hobbyist when people began to notice my work and I landed some of my first paying jobs. I always had the goal of shooting advertising, so I’ve pretty much worked […] Read more
Guest Post: Editing Tips for Music Videos
Tristan Olson is the executive producer at Venture, a Denver Video Production Company. Music videos are synonymous with stylized visuals and fast-cut editing. But, for the video production pros in charge of directing and editing them, the task can seem quite daunting — both as a creative and logistical challenge. There are creative and stylistic decisions […] Read more
Content-Aware Fill tutorial
Make Dissolve footage even better with Content-Aware Fill Ever found a stock footage clip that was almost perfect? A killer skyline view, with one gloomy cloud rolling through. Or an iconic tourism mecca ruined by, well, tourists. Help is here.Content-Aware Fill is a new feature in Adobe After Effects that makes it easy to erase unwanted […] Read more