Just the Stats: New study and Snapchat numbers attest to the power of original online video
Growth of original digital video shows shift of advertising dollars away from TV toward online, while Snapchat continues to set a robust pace in video creation and consumption.
IAB Original Digital Video Study 2016: 26% of U.S. adults watch original digital video, 63 million watch it every month
A study by the Interactive Advertising Bureau and GfK tracking consumer usage shows a shift toward original digital video. Unlike TV, online, and amateur video, which have been flat year over year, original digital video continues its steady growth to provide an alternative form of entertainment that more adults are turning to.
Source: IAB, May 11, 2016
Advertisers are pouring more and more into digital video
Advertisers plan to spend more than $10 million on digital and mobile video in 2016 — an 85% increase from 2014. Growth in digital video is resulting from increased use on social platforms such as Facebook, Instagram, and Snapchat, as well as the escalation of video content on publisher websites.
Source: Business Insider, May 3, 2016
Snapchat user “Stories” fuel 10 billion daily video views
Snapchat video views are at 10 billion videos a day, with over a third of daily users creating 24-hour “Stories,” broadcasting photos and videos.
On a daily basis, Snapchat has over 100 million users spending an average of 25 to 30 minutes on it.
Gen Z – Your New Target Audience
Generation Z is taking over the world with their TikTok videos and VSCO filters. This demographic continues to grow in stature and influence which is changing the way marketers have to think in regards to their campaigns. How To Identify Gen Z Gen Z is commonly identified as the generation of people born between 1996-2010. […] Read more
How To Keep Your Brand Feeling Fresh Online
There’s no question that the last thing you want is to have a stale brand that is one dimensional. The reality is that you want to maintain a fresh brand that offers much more to your audience than just a product. After all, you want to ensure that your brand is always keeping customers engaged. […] Read more
Meet Kamren from KS Films
Kamren Sexton is the filmmaker behind KS Films, an exclusive footage collection on Dissolve. He uses inspiration from his daily life and his various expeditions to create incredible and meaningful footage. We asked Kamren a few questions to learn more about his filmmaking background and to find out what motivates him to keep creating. What […] Read more