Just the Stats: New study and Snapchat numbers attest to the power of original online video
Growth of original digital video shows shift of advertising dollars away from TV toward online, while Snapchat continues to set a robust pace in video creation and consumption.
IAB Original Digital Video Study 2016: 26% of U.S. adults watch original digital video, 63 million watch it every month
A study by the Interactive Advertising Bureau and GfK tracking consumer usage shows a shift toward original digital video. Unlike TV, online, and amateur video, which have been flat year over year, original digital video continues its steady growth to provide an alternative form of entertainment that more adults are turning to.
Source: IAB, May 11, 2016
Advertisers are pouring more and more into digital video
Advertisers plan to spend more than $10 million on digital and mobile video in 2016 — an 85% increase from 2014. Growth in digital video is resulting from increased use on social platforms such as Facebook, Instagram, and Snapchat, as well as the escalation of video content on publisher websites.
Source: Business Insider, May 3, 2016
Snapchat user “Stories” fuel 10 billion daily video views
Snapchat video views are at 10 billion videos a day, with over a third of daily users creating 24-hour “Stories,” broadcasting photos and videos.
On a daily basis, Snapchat has over 100 million users spending an average of 25 to 30 minutes on it.
Filmmaking: 6 Things You Need to Know Before Filming a Music Video
The sky is the limit when directing and filming a music video. As it happens, there are no direct and strict rules when creating one. However, there is a template. And this template has been found to be very useful in recent times. While the common template has become the most apparent outline that most […] Read more
6 Creative Ways Marketers Can Use Stock Videos
Video is now a critical component that forward-thinking brands use. According to Content Marketing Institute’s annual Benchmarks, Budgets and Trends report, brands have produced more video content than text and image content. This also helped marketers deliver 34% higher conversion rates. But there’s more than just the competition fueling the demand for more video. People […] Read more
How to create 3D scribble transitions with RoughAnimator
Watch Everyday, Scribbled; following up on our Doodle Dissolve tutorial, we have created an alternate way of expanding creativity and complementing the use of our clips. We wanted to step it up a notch and introduce the dynamic element of 3D into this process to further enhance the transition from clip to clip. 1. Choosing […] Read more