“Shouldn’t every age feel beautiful?” — Ads We Didn’t Skip

Ad: “Shouldn’t every age feel beautiful?” Dove

Agency: Ogilvy

Why? “Cutevertising.” A few cute kids into it though, I caught on: this was another lovey, empowering “We are all beautiful” Dove ad. Still, I didn’t skip, so it’s working for them … but how many sappy girl-power ads are too many?

Will I buy what they’re selling? Possibly. But if I do, it’ll likely be less about this ad and more about it being on sale. (Or because I bought another St. Ives lotion and the pump didn’t work again.)

– Nikki (@nikkleigh)



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