Ad: “Create Your Own Space: Dana Tanamachi,” Squarespace

Agency: JaegerSloan

Why? Who can resist watching a master at work? This beautifully shot spot for site-building platform Squarespace draws you in from the first scene. We get a glimpse of Dana Tanamachi’s creative process through a mellow, slow-paced spot that lowers your pulse. Fine craft and reduced stress: two excellent concepts to associate with building a web site.

Will I buy what they’re selling? Yes. I’ve dabbled with Squarespace before and will undoubtedly do so again.

– Jon (@ccmxl)