“Everybunny Dance Now” — Ads We Didn’t Skip
Unfortunately (and to our surprise), this video can’t be viewed outside of Canada. Sorry!
Ad: “Everybunny Dance Now,” TELUS
Why: Bunnies. But I hated myself for it. (Especially now, seeing that its title plays on such a low-hanging pun.)
Canadians know TELUS’s advertising well. It’s been doing spots with animals on white backgrounds for umpteen years. I’ve never liked nor understood the approach. What do animals have to do with a communications company? Its tag is “The future is friendly,” and, sure, bunnies and piggies and pandas and the whole menagerie at least look cute and friendly, but how do they relate to the future? Or TELUS’s products?
My admittedly literal biases aside, the long-standing campaign is distinct and has carved out a highly recognizable identity for TELUS. I’d guess that most Canadians would know a TELUS spot by its first 2 seconds. Those critters are worth their weight in gold.
However, with an agency review under way, the animal kingdom may soon all be shipped out to a really big farm where they’re all very happy. For now, these brand doctors have a mixed prognosis for their fate.
Will I buy what they’re selling?: Nope. My TELUS days are long gone. Those rabbits may have tricked me into watching an ad, but there isn’t a bunny cute or fluffy enough to make me a TELUS customer again.
– Lori (@lburwash)
Guest Post: Are You Filmmaking on a Budget? Here’s How to Make the Most Out of Your Stock Footage
When you’re just starting out as an independent filmmaker or even a video creator, you’ll often find yourself working with a limited budget that never stretches nearly as far as you thought it was going to. This, coupled with limited access to professional video recording equipment can often lead to feeling overwhelmed and frustrated.Believe it […] Read more
Meet John Fedele
Midwest-based in the USA, I’ve been a full-time photographer for about 15 years, specializing in lifestyle advertising content. Before that, I was shooting as a hobbyist when people began to notice my work and I landed some of my first paying jobs. I always had the goal of shooting advertising, so I’ve pretty much worked […] Read more
Guest Post: Editing Tips for Music Videos
Tristan Olson is the executive producer at Venture, a Denver Video Production Company. Music videos are synonymous with stylized visuals and fast-cut editing. But, for the video production pros in charge of directing and editing them, the task can seem quite daunting — both as a creative and logistical challenge. There are creative and stylistic […] Read more