“Dance” — Ads We Didn’t Skip
Ad: “Dance” for Southern Comfort
Agency: Wieden + Kennedy New York
Why: Frankly, they had me at the ‘70s film look. I’m such a sucker for retro grading. Then they added a deadpan dude with amateurishly funky dance moves. Who could resist?
Though very little else happens — other than Senhor Amarelo leaving the frame and returning with a glass of SC on the rocks — the slow pace lets you savor the details, including the irresistible soundtrack (“Estrelar” by Marcos Valle).
Will I buy what they’re selling?: My last experience with Southern Comfort culminated with me passing out in the bathroom in a Sid Vicious costume, but that was ten years ago. This ad made me sit back and enjoy the awkwardly mesmerizing dance that is life, and introduced me to a lost gem of tropicalia. I feel kindly toward a brand that does that. In appreciation, I may revisit its beverage again. At the very least, I’ll watch the rest of the ads in the series.
Bonus points! Check the company’s hilariously on-brand responses in the comments.
— Jon (@ccmxl)
The Vintage Look: How Content Creators Are Taking Us Back In Time
In with the old and out with the new. Whether it’s vintage fashion, rustic culinary creations, or classic soundtracks, this generation is reminiscing on the past. We’ve now seen this trend make its way into the media industry and it has become more apparent than ever. Shooting On Film One way that vintage footage and […] Read more
Shoots We Love from Dissolve Filmmaker™
Shooting stock is an art like no other. Our Dissolve Filmmakers take stock to another level as they shoot experiences that you can’t find anywhere else. Have a look at some of our favorite shoots available exclusively at Dissolve. Beekeeper – Shot by Max Monty for Dissolve Filmmaker This shoot shows the true beauty of […] Read more
The Travelling Creative’s Ultimate Guide to Cloud Storage Services
Hayk Saakian is an entrepreneur and a software developer. He is a passionate tech reviewer covering apps, softwares, headphones, projectors, laptops, videogame articles and other in-depth tech analysis. Being in the creative field, may it be photography or filmmaking, keeping your files at your fingertips is essential. Having remote access while you are on an […] Read more