Dissolve for a Cause supports 350.org
In anticipation of the People’s Climate March in Washington D.C. this past April, international environmental organization 350.org wanted to create videos to help educators talk to students about the climate crisis. They already had some environmental heavyweights lined up for the video — founder Bill McKibben, NASA climate scientist James Hansen, actress Maggie Gyllenhaal, and former EPA official Mustafa Ali — but the budget was tight.
Filmmaker Noah Hutton turned to Dissolve for a Cause to help with their stock footage needs. We created the program to support videos dedicated to building awareness of an issue, encouraging giving, or fighting injustice. Under Dissolve for a Cause, agencies, studios, and other storytellers working on pro bono projects can qualify for up to $2,500 in stock footage. The 350.org videos were a great fit and are the first to include footage provided through the program.
Used in the lead-up to the People’s Climate March, these teach-in videos are a state-of-the-union on the current situation with climate change, along with solutions for combating runaway global warming.
Find out more about Dissolve for a Cause and apply for your own project at dissolve.com/cause.
Gen Z – Your New Target Audience
Generation Z is taking over the world with their TikTok videos and VSCO filters. This demographic continues to grow in stature and influence which is changing the way marketers have to think in regards to their campaigns. How To Identify Gen Z Gen Z is commonly identified as the generation of people born between 1996-2010. […] Read more
How To Keep Your Brand Feeling Fresh Online
There’s no question that the last thing you want is to have a stale brand that is one dimensional. The reality is that you want to maintain a fresh brand that offers much more to your audience than just a product. After all, you want to ensure that your brand is always keeping customers engaged. […] Read more
Meet Kamren from KS Films
Kamren Sexton is the filmmaker behind KS Films, an exclusive footage collection on Dissolve. He uses inspiration from his daily life and his various expeditions to create incredible and meaningful footage. We asked Kamren a few questions to learn more about his filmmaking background and to find out what motivates him to keep creating. What […] Read more