Just the Stats: New study and Snapchat numbers attest to the power of original online video
Growth of original digital video shows shift of advertising dollars away from TV toward online, while Snapchat continues to set a robust pace in video creation and consumption.
IAB Original Digital Video Study 2016: 26% of U.S. adults watch original digital video, 63 million watch it every month
A study by the Interactive Advertising Bureau and GfK tracking consumer usage shows a shift toward original digital video. Unlike TV, online, and amateur video, which have been flat year over year, original digital video continues its steady growth to provide an alternative form of entertainment that more adults are turning to.
Source: IAB, May 11, 2016
Advertisers are pouring more and more into digital video
Advertisers plan to spend more than $10 million on digital and mobile video in 2016 — an 85% increase from 2014. Growth in digital video is resulting from increased use on social platforms such as Facebook, Instagram, and Snapchat, as well as the escalation of video content on publisher websites.
Source: Business Insider, May 3, 2016
Snapchat user “Stories” fuel 10 billion daily video views
Snapchat video views are at 10 billion videos a day, with over a third of daily users creating 24-hour “Stories,” broadcasting photos and videos.
On a daily basis, Snapchat has over 100 million users spending an average of 25 to 30 minutes on it.
Meet the face behind the ASCEND collection
Daniel Hurst is the face behind the ASCEND collection, available exclusively on Dissolve, which is comprised of urban skylines, buildings, neighbourhoods, and infrastructure that add cinematic flare and depth to your productions. Shot from a helicopter with a RED Epic camera and a Canon Cine 30-300 lens, and delivered in 7K ultra-high-definition for unprecedented editability. […] Read more
Find the perfect shot with more from shoot
Have you ever come across a shot you really liked, but it wasn’t exactly what you were looking for? We know the feeling, and we also know that you shouldn’t have to settle for something that isn’t exactly what you want. Finding that right style or angle is an important part of telling your story […] Read more
Finding the Right Color For Your Brand
Colors play an integral role in our lives. They persuade us to make choices and sometimes dictate our decisions. From choosing a shirt because it’s your favourite shade of blue to finding the color for your personal brand on social media. Nowadays, colors dictate our personal and professional lives so we’re here to help you […] Read more