Just the Stats: New study and Snapchat numbers attest to the power of original online video
Growth of original digital video shows shift of advertising dollars away from TV toward online, while Snapchat continues to set a robust pace in video creation and consumption.
IAB Original Digital Video Study 2016: 26% of U.S. adults watch original digital video, 63 million watch it every month
A study by the Interactive Advertising Bureau and GfK tracking consumer usage shows a shift toward original digital video. Unlike TV, online, and amateur video, which have been flat year over year, original digital video continues its steady growth to provide an alternative form of entertainment that more adults are turning to.
Source: IAB, May 11, 2016
Advertisers are pouring more and more into digital video
Advertisers plan to spend more than $10 million on digital and mobile video in 2016 — an 85% increase from 2014. Growth in digital video is resulting from increased use on social platforms such as Facebook, Instagram, and Snapchat, as well as the escalation of video content on publisher websites.
Source: Business Insider, May 3, 2016
Snapchat user “Stories” fuel 10 billion daily video views
Snapchat video views are at 10 billion videos a day, with over a third of daily users creating 24-hour “Stories,” broadcasting photos and videos.
On a daily basis, Snapchat has over 100 million users spending an average of 25 to 30 minutes on it.
The Vintage Look: How Content Creators Are Taking Us Back In Time
In with the old and out with the new. Whether it’s vintage fashion, rustic culinary creations, or classic soundtracks, this generation is reminiscing on the past. We’ve now seen this trend make its way into the media industry and it has become more apparent than ever. Shooting On Film One way that vintage footage and […] Read more
Shoots We Love from Dissolve Filmmaker™
Shooting stock is an art like no other. Our Dissolve Filmmakers take stock to another level as they shoot experiences that you can’t find anywhere else. Have a look at some of our favorite shoots available exclusively at Dissolve. Beekeeper – Shot by Max Monty for Dissolve Filmmaker This shoot shows the true beauty of […] Read more
The Travelling Creative’s Ultimate Guide to Cloud Storage Services
Hayk Saakian is an entrepreneur and a software developer. He is a passionate tech reviewer covering apps, softwares, headphones, projectors, laptops, videogame articles and other in-depth tech analysis. Being in the creative field, may it be photography or filmmaking, keeping your files at your fingertips is essential. Having remote access while you are on an […] Read more