The Brief: Vine in decline, new Facebook video ad formats, Twitter eases up on the 140
Vine is on the decline, Facebook is taking another swipe at Google when it comes to video ads, Twitter lets us get wordier
Is Vine dying?
A Markerly study on Vine reveals that “People are not posting as frequently and engagement is drastically going down.” The majority of influential Vine users (15,000 followers or more) have not posted since last year. Other indications Vine is not growing: views, reposts, and likes have been declining since 2014.
Rival Snapchat dwarfs Vine views by nearly 10x, with 10 billion videos each day.
New Facebook ad formats rolled out to directly compete with Google
Facebook is introducing pre-roll, mid-roll, and post-roll video ad options, giving advertisers the ability to be a part of another publisher’s content.
Video ads that play automatically will now also appear on in-article mobile pages of publishers. This will give advertisers heightened placement of video content.
Twitter relaxing 140-character limit
Twitter recently announced significant upcoming changes to its 140-character limit, among other changes. These updates, available in “the coming months,” include:
Replies: @names won’t count toward the 140-character count when replying to a Tweet.
Media attachments: Photos, GIFs, videos, polls, or Quote Tweets will no longer count as characters within Tweets.
Meet Derek Armstrong McNeill
Derek McNeill has been telling visual stories most of his life. The Seattlite first honed his eye working as a photographer in the US Air Force, then worked in advertising art direction and design. He now divides his time shooting his own documentary projects and stock footage. “After carrying around a camera kit for years, telling visual […] Read more