The Brief: Vine in decline, new Facebook video ad formats, Twitter eases up on the 140
Vine is on the decline, Facebook is taking another swipe at Google when it comes to video ads, Twitter lets us get wordier
Is Vine dying?
A Markerly study on Vine reveals that “People are not posting as frequently and engagement is drastically going down.” The majority of influential Vine users (15,000 followers or more) have not posted since last year. Other indications Vine is not growing: views, reposts, and likes have been declining since 2014.
Rival Snapchat dwarfs Vine views by nearly 10x, with 10 billion videos each day.
New Facebook ad formats rolled out to directly compete with Google
Facebook is introducing pre-roll, mid-roll, and post-roll video ad options, giving advertisers the ability to be a part of another publisher’s content.
Video ads that play automatically will now also appear on in-article mobile pages of publishers. This will give advertisers heightened placement of video content.
Twitter relaxing 140-character limit
Twitter recently announced significant upcoming changes to its 140-character limit, among other changes. These updates, available in “the coming months,” include:
Replies: @names won’t count toward the 140-character count when replying to a Tweet.
Media attachments: Photos, GIFs, videos, polls, or Quote Tweets will no longer count as characters within Tweets.
Meet Ryan Blaske
Keep your eyes open and your camera ready My name is Ryan Blaske and I’m a full-time freelance videographer from the American Midwest. Growing up in the Midwest, there are not always as many opportunities as you might find in the big city — so we tend to make our own opportunities and work with […] Read more
Meet Guy Bauer
Guy Bauer is the protagonist behind Guy Bauer Productions: a Chicago-based studio — and Dissolve contributor — that dedicates its days to producing branded content, brand anthems, mini-documentaries, and commercials. We asked Guy to share some insight about his work, his gear, and his philosophy. What’s your favourite kind of work? What’s your favourite thing […] Read more
How to create a Doodle Dissolve transition with RoughAnimator
We challenged ourselves to find a way to use color to transition between two totally different clips. By connecting the clips with doodles, the end result is a powerful and playful visual. By drawing on the actual video with a pencil the transition became all about the creative approach to the connection – resulting […] Read more