The Brief: Vine in decline, new Facebook video ad formats, Twitter eases up on the 140
Vine is on the decline, Facebook is taking another swipe at Google when it comes to video ads, Twitter lets us get wordier
Is Vine dying?
A Markerly study on Vine reveals that “People are not posting as frequently and engagement is drastically going down.” The majority of influential Vine users (15,000 followers or more) have not posted since last year. Other indications Vine is not growing: views, reposts, and likes have been declining since 2014.
Rival Snapchat dwarfs Vine views by nearly 10x, with 10 billion videos each day.
New Facebook ad formats rolled out to directly compete with Google
Facebook is introducing pre-roll, mid-roll, and post-roll video ad options, giving advertisers the ability to be a part of another publisher’s content.
Video ads that play automatically will now also appear on in-article mobile pages of publishers. This will give advertisers heightened placement of video content.
Twitter relaxing 140-character limit
Twitter recently announced significant upcoming changes to its 140-character limit, among other changes. These updates, available in “the coming months,” include:
Replies: @names won’t count toward the 140-character count when replying to a Tweet.
Media attachments: Photos, GIFs, videos, polls, or Quote Tweets will no longer count as characters within Tweets.
User-Generated Content, The Original Form of Media
User-generated content (UGC) has always existed in our lives, from the first picture you ever took of a fancy meal at a restaurant, to the last selfie you took during your three week trip to Europe. Who knew that the hundreds of photos and videos in your camera roll could be of use to brands […] Read more
Make your videos rain with our weather overlay tutorial. No water needed.
If you have a project full of moody shots and pouring rain ahead of you, but the weather is bright and sunny? Don’t lose hope just now, there are a lot of options of how to make it rain from the comfort of your home (assuming you have the footage or you buy it – […] Read more
People No Longer Need Sound To Consume Video Content
How many times do you look around and everyone is on their phones? The 21st century is full of people consuming content, whether it’s on the subway, at work, or in schools. In this post we explore the topic of sound in media, which people have been choosing to live without. Ditching The Sound […] Read more