All articles tagged with branded content

5 Tips for Naming your Photography or Film Business

Finding the perfect name for your photography or film business is no easy feat. It needs to be catchy enough that it is memorable and stands out from the crowd, but common enough that it can be easily understood. There is also branding to consider and ensuring your chosen name aligns with your overall image. […] Read more

June 23, 2020
Why Stock Content is Crucial in a Pandemic

Reflect, react, respond. That’s what companies have raced to do ever since the rise of the COVID-19 pandemic. According to the Interactive Bureau, 74% of media buyers, planners, and brands say that the Coronavirus will have a bigger impact on advertising than the 2008 financial crisis. It is obvious that the messaging has changed, but […] Read more

June 12, 2020
Gen Z – Your New Target Audience

Generation Z is taking over the world with their TikTok videos and VSCO filters. This demographic continues to grow in stature and influence which is changing the way marketers have to think in regards to their campaigns. How To Identify Gen Z Gen Z is commonly identified as the generation of people born between 1996-2010. […] Read more

March 30, 2020
How To Keep Your Brand Feeling Fresh Online

There’s no question that the last thing you want is to have a stale brand that is one dimensional. The reality is that you want to maintain a fresh brand that offers much more to your audience than just a product. After all, you want to ensure that your brand is always keeping customers engaged. […] Read more

March 19, 2020
Find the perfect shot with more from shoot

Have you ever come across a shot you really liked, but it wasn’t exactly what you were looking for? We know the feeling, and we also know that you shouldn’t have to settle for something that isn’t exactly what you want. Finding that right style or angle is an important part of telling your story […] Read more

February 18, 2020
Finding the Right Color For Your Brand

Colors play an integral role in our lives. They persuade us to make choices and sometimes dictate our decisions. From choosing a shirt because it’s your favourite shade of blue to finding the color for your personal brand on social media. Nowadays, colors dictate our personal and professional lives so we’re here to help you […] Read more

February 7, 2020
Montage magic: Repetition and rhythm

In the final instalment of our series on using montage, we look at how repetition can mesmerize. Read more

July 11, 2016
Montage magic: Homage and parody

The second in our series on telling a story with a variety of clips. In this installment: homage and parody. Read more

June 30, 2016
Montage magic: The script

The first in a series on how to turn a variety of clips into a montage that tells a compelling story. The first way: a script. Read more

June 16, 2016
Help us win a Webby

This Is a Generic Brand Video is nominated for a Webby Award. Vote for it in the People’s Voice Award by April 21! Read more

April 5, 2016
Presidential platitudes

Why we made this blatantly pandering, verbally vacuous political parody. Read more

March 29, 2016
“This Is a Generic Brand Video” has a winning month

We’ve added a whale tale and an anvil to the trophy shelf. Read more

April 24, 2015
This Is a Generic Brand Video: context is everything

Why we made a generic brand video that makes fun of generic brand videos. Read more

March 28, 2014

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