“The Moment” — Ads We Didn’t Skip
Ad: The Moment by CIBC Run for the Cure
Agency: Cundari, Toronto
Why: The emotional rollercoaster. That score (composed by Todor Kobakov) got to me right away. Then it was the emotion — this spot is heavy with it — emphasized by the focus on details. The husband rubbing his wife’s arm, the doctor rifling the papers, touching the X-rays. And then … the twist. Well, that was the end of me.
Will I buy what they’re selling?: I didn’t donate, but I shared it with my social networks through my tears. Maybe one of my friends did.
— Lori (@lburwash)
Meet John Fedele
Midwest-based in the USA, I’ve been a full-time photographer for about 15 years, specializing in lifestyle advertising content. Before that, I was shooting as a hobbyist when people began to notice my work and I landed some of my first paying jobs. I always had the goal of shooting advertising, so I’ve pretty much worked […] Read more
Guest Post: Editing Tips for Music Videos
Tristan Olson is the executive producer at Venture, a Denver Video Production Company. Music videos are synonymous with stylized visuals and fast-cut editing. But, for the video production pros in charge of directing and editing them, the task can seem quite daunting — both as a creative and logistical challenge. There are creative and stylistic decisions […] Read more
Content-Aware Fill tutorial
Make Dissolve footage even better with Content-Aware Fill Ever found a stock footage clip that was almost perfect? A killer skyline view, with one gloomy cloud rolling through. Or an iconic tourism mecca ruined by, well, tourists. Help is here.Content-Aware Fill is a new feature in Adobe After Effects that makes it easy to erase unwanted […] Read more