“The Moment” — Ads We Didn’t Skip

Ad: The Moment by CIBC Run for the Cure

Agency: Cundari, Toronto

Why: The emotional rollercoaster. That score (composed by Todor Kobakov) got to me right away. Then it was the emotion — this spot is heavy with it — emphasized by the focus on details. The husband rubbing his wife’s arm, the doctor rifling the papers, touching the X-rays. And then … the twist. Well, that was the end of me.

Will I buy what they’re selling?: I didn’t donate, but I shared it with my social networks through my tears. Maybe one of my friends did.

— Lori (@lburwash)



Posted by Dissolve

Dissolve Premium (dissolve.com) has been the go-to for quality stock footage and photos by the world's top creative agencies and production houses. Some of the best filmmakers and stock producers from around the world are with Dissolve — our rapidly growing collection of unique, compelling footage is a testament to that. In addition to our quality stock footage and photography business, we launched Dissolve Creators (dissolve.com/creators/community). A platform for photographers, filmmakers, producers, and designers to connect and share their work as free downloadable content. We offer these creatives (amateur or pro) a bridge to our clientele, gig opportunities, networking opportunities, as well as our knowledge of the stock industry.

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