The four traits of compelling, shareable videos
Think you can just make a video and they will watch? No way.
Content isn’t enough. These days, great content isn’t even enough. Your video must be easily found and widely shared. Videos shared via social media networks and through friend recommendations are more likely to be viewed to completion and are most likely to result in viewer action. So how do you increase your video’s odds of being shared?
In this article for Business 2 Community, CEO Pat Lor talks about the four traits that most socially successful videos share.
5 Tips for Naming your Photography or Film Business
Finding the perfect name for your photography or film business is no easy feat. It needs to be catchy enough that it is memorable and stands out from the crowd, but common enough that it can be easily understood. There is also branding to consider and ensuring your chosen name aligns with your overall image. […] Read more
Why Stock Content is Crucial in a Pandemic
Reflect, react, respond. That’s what companies have raced to do ever since the rise of the COVID-19 pandemic. According to the Interactive Bureau, 74% of media buyers, planners, and brands say that the Coronavirus will have a bigger impact on advertising than the 2008 financial crisis. It is obvious that the messaging has changed, but […] Read more
The Origin of Alight Films
Alight Films is the culmination of two incredible artists, Mia and Chris, who have a passion for all things in the filmmaking and photography realm. Their footage and photo collections feature many dark, mysterious, and obscure tones which is rare to see in stock. We chatted with the two creatives to learn more about them […] Read more