The Brief: Vimeo announces upcoming video marketing tools, and Twitter moves to 140-second videos
New video marketing tools coming to Vimeo for businesses. Now available on Twitter and coming soon to Vine: 140-second videos.
Coming soon: Vimeo Business
Vimeo is building video marketing tools for business. With Vimeo Business, brands will be able to:
- Connect with content creators
- Add team members and use review tools
- Share videos via a 4K Ultra HD player
- Generate leads with email marketing tools
- Connect with Vimeo’s global audience
- Get in-depth analytics
This is welcome news for any filmmaker or content creator that wants to get in front of a broader audience.
No specific timeline on when these new video marketing tools will be made available to users, but you can sign up to get a free 14-day trial.
Source: Vimeo, June 22, 2016
Video Tweets now up to 140 seconds long, coming soon to Vine
Twitter now allows videos up to 140 seconds long, or 2 minutes and 10 seconds.
Now, everyone can post videos up to 140 seconds long! We can’t wait to see the amazing videos you create and share.https://t.co/DFsuvnXkuL
— Twitter Video (@video) June 21, 2016
This move coincides with Twitter’s revelation that video Tweets increased by over 50% since early 2016.
On Vine, the new time limit will be available for a small group of creators.
Meet John Fedele
Midwest-based in the USA, I’ve been a full-time photographer for about 15 years, specializing in lifestyle advertising content. Before that, I was shooting as a hobbyist when people began to notice my work and I landed some of my first paying jobs. I always had the goal of shooting advertising, so I’ve pretty much worked […] Read more
Guest Post: Editing Tips for Music Videos
Tristan Olson is the executive producer at Venture, a Denver Video Production Company. Music videos are synonymous with stylized visuals and fast-cut editing. But, for the video production pros in charge of directing and editing them, the task can seem quite daunting — both as a creative and logistical challenge. There are creative and stylistic decisions […] Read more
Content-Aware Fill tutorial
Make Dissolve footage even better with Content-Aware Fill Ever found a stock footage clip that was almost perfect? A killer skyline view, with one gloomy cloud rolling through. Or an iconic tourism mecca ruined by, well, tourists. Help is here.Content-Aware Fill is a new feature in Adobe After Effects that makes it easy to erase unwanted […] Read more