“Soused” — Ads We Didn’t Skip
Ad: “Scott Walker + Sunn O))) — Soused,” 4AD Records
Agency: In-house(?) with photography by Gast Bouchet
Why? In this era of big data and NSA-level customer targeting, there’s no such thing as an esoteric or noncommercial taste. Us 40-something, aging indie-rock fans, formerly dedicated to not just hearing, but actually buying every musical obscurity ever mentioned by our heroes from dingy record bins and distant eBayers are now delivered irresistibly relevant ads like this one, directly to our distracted eyeballs. A Moondog fan gets RIYLed as readily as a Taylor Swift fan. Big data don’t care. Big data hits you in the wallet. (And just like a Taylor Swift album, this shit won’t be streaming for months.) Big data knows you’ll buy it.
But what about the ad? Sure, it’s got Scott’s ageless operatic poetry over death-metal drones, with beautifully creepy macro photography. But you know they had me at the first frame: Scott Walker + Sunn O))).
Will I buy what they’re selling? Of course! I already have.
– Jon (@ccmxl)
Meet John Fedele
Midwest-based in the USA, I’ve been a full-time photographer for about 15 years, specializing in lifestyle advertising content. Before that, I was shooting as a hobbyist when people began to notice my work and I landed some of my first paying jobs. I always had the goal of shooting advertising, so I’ve pretty much worked […] Read more
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Tristan Olson is the executive producer at Venture, a Denver Video Production Company. Music videos are synonymous with stylized visuals and fast-cut editing. But, for the video production pros in charge of directing and editing them, the task can seem quite daunting — both as a creative and logistical challenge. There are creative and stylistic decisions […] Read more
Content-Aware Fill tutorial
Make Dissolve footage even better with Content-Aware Fill Ever found a stock footage clip that was almost perfect? A killer skyline view, with one gloomy cloud rolling through. Or an iconic tourism mecca ruined by, well, tourists. Help is here.Content-Aware Fill is a new feature in Adobe After Effects that makes it easy to erase unwanted […] Read more