“I’ll Never Tell” — Ads We Didn’t Skip
Ad: “I’ll Never Tell,” Natrel
Why? Focus groups in ads rarely disappoint me. Their inherent absurdity makes for some funny stuff. In this case, the acting is bang on, especially the woman’s deadpan diversionary tactics.
Will I buy what they’re selling?: Lactose-free or not, taste the difference or not, I don’t feel strongly enough about milk to switch.
(Bonus focus group: Big Lots’ pets focus group.)
— Lori (@lburwash)
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Finding the perfect name for your photography or film business is no easy feat. It needs to be catchy enough that it is memorable and stands out from the crowd, but common enough that it can be easily understood. There is also branding to consider and ensuring your chosen name aligns with your overall image. […] Read more
Why Stock Content is Crucial in a Pandemic
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The Origin of Alight Films
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