“I’ll Never Tell” — Ads We Didn’t Skip
Ad: “I’ll Never Tell,” Natrel
Why? Focus groups in ads rarely disappoint me. Their inherent absurdity makes for some funny stuff. In this case, the acting is bang on, especially the woman’s deadpan diversionary tactics.
Will I buy what they’re selling?: Lactose-free or not, taste the difference or not, I don’t feel strongly enough about milk to switch.
(Bonus focus group: Big Lots’ pets focus group.)
— Lori (@lburwash)
How to create a Doodle Dissolve transition with RoughAnimator
We challenged ourselves to find a way to use color to transition between two totally different clips. By connecting the clips with doodles, the end result is a powerful and playful visual. By drawing on the actual video with a pencil the transition became all about the creative approach to the connection – resulting […] Read more
7 Filmmaking Trends We Spotted at Sundance 2019
Our Art Director Sara Jean Hughes shares some filmmaking trends she spotted at the 2019 Sundance Film Festival last week. Films About Adolescence After Eighth Grade swept awards season following its Sundance debut in 2018, there were many films this year that chronicled the nature of growing up. These included Big Time Adolescence, Share, […] Read more
Contributor guest post; Meet Gene Sung
Hello, my name is Gene and I’m an LA-based DP and Director. Dissolve very kindly let me write a blog post on some of my projects, so here it is. The first clip above is my Demo Reel, I DP’d pretty much all of it and directed a fair bit. Of course, like many […] Read more