“I’ll Never Tell” — Ads We Didn’t Skip
Ad: “I’ll Never Tell,” Natrel
Why? Focus groups in ads rarely disappoint me. Their inherent absurdity makes for some funny stuff. In this case, the acting is bang on, especially the woman’s deadpan diversionary tactics.
Will I buy what they’re selling?: Lactose-free or not, taste the difference or not, I don’t feel strongly enough about milk to switch.
(Bonus focus group: Big Lots’ pets focus group.)
— Lori (@lburwash)
Meet John Fedele
Midwest-based in the USA, I’ve been a full-time photographer for about 15 years, specializing in lifestyle advertising content. Before that, I was shooting as a hobbyist when people began to notice my work and I landed some of my first paying jobs. I always had the goal of shooting advertising, so I’ve pretty much worked […] Read more
Guest Post: Editing Tips for Music Videos
Tristan Olson is the executive producer at Venture, a Denver Video Production Company. Music videos are synonymous with stylized visuals and fast-cut editing. But, for the video production pros in charge of directing and editing them, the task can seem quite daunting — both as a creative and logistical challenge. There are creative and stylistic decisions […] Read more
Content-Aware Fill tutorial
Make Dissolve footage even better with Content-Aware Fill Ever found a stock footage clip that was almost perfect? A killer skyline view, with one gloomy cloud rolling through. Or an iconic tourism mecca ruined by, well, tourists. Help is here.Content-Aware Fill is a new feature in Adobe After Effects that makes it easy to erase unwanted […] Read more