Frame a Better World: Announcing Dissolve for a Cause
In our social streams of bubbles and bias, where facts are politicized or denied and complex issues unfairly simplified, it can be difficult to separate truth from trash.
Frame a Better World explores how the combination of words and images can cast shadows of fear, doubt, and otherness — or shine beams of hope, opportunity, and empathy. It explores how labels can be used to stereotype, scapegoat, and charge simple gestures, like taking a knee, with political meaning.
The video marks the launch of Dissolve for a Cause, a program that gives agencies and studios up to $2,500 in stock footage for the purpose of creating pro bono (unpaid) videos for charities and good causes. Find out more about the program and apply at Dissolve for a Cause.
Gen Z – Your New Target Audience
Generation Z is taking over the world with their TikTok videos and VSCO filters. This demographic continues to grow in stature and influence which is changing the way marketers have to think in regards to their campaigns. How To Identify Gen Z Gen Z is commonly identified as the generation of people born between 1996-2010. […] Read more
How To Keep Your Brand Feeling Fresh Online
There’s no question that the last thing you want is to have a stale brand that is one dimensional. The reality is that you want to maintain a fresh brand that offers much more to your audience than just a product. After all, you want to ensure that your brand is always keeping customers engaged. […] Read more
Meet Kamren from KS Films
Kamren Sexton is the filmmaker behind KS Films, an exclusive footage collection on Dissolve. He uses inspiration from his daily life and his various expeditions to create incredible and meaningful footage. We asked Kamren a few questions to learn more about his filmmaking background and to find out what motivates him to keep creating. What […] Read more