“The Absolute Opposite of Ordinary” — Ads We Didn’t Skip
Ad: “The Absolute Opposite of Ordinary” for Maserati
Why: A quiet little motor rotates a flaccid little… thingy. Is it some mechanical insect? Must watch and find out! Oh, it’s a metaphor.
It feels like a bit of a stretch equating these white cardboard boxes with the average luxury car, but I like the art-installation vibe. The payoff is a bit of a letdown. The engine noise and shiny glimpses don’t say anything new, but I like that finely tuned Maserati insignia. If they pay as much attention to engineering as they do to kerning…
Will I buy what they’re selling?: No, but I’ll be watching to see if they can turn around their bad reputation.
— Jon (@ccmxl)
Are You Filmmaking on a Budget? Here’s How to Make the Most Out of Your Stock Footage
When you’re just starting out as an independent filmmaker or even a video creator, you’ll often find yourself working with a limited budget that never stretches nearly as far as you thought it was going to. This, coupled with limited access to professional video recording equipment can often lead to feeling overwhelmed and frustrated.Believe it […] Read more
Meet John Fedele
Midwest-based in the USA, I’ve been a full-time photographer for about 15 years, specializing in lifestyle advertising content. Before that, I was shooting as a hobbyist when people began to notice my work and I landed some of my first paying jobs. I always had the goal of shooting advertising, so I’ve pretty much worked […] Read more
Guest Post: Editing Tips for Music Videos
Tristan Olson is the executive producer at Venture, a Denver Video Production Company. Music videos are synonymous with stylized visuals and fast-cut editing. But, for the video production pros in charge of directing and editing them, the task can seem quite daunting — both as a creative and logistical challenge. There are creative and stylistic […] Read more