“The Absolute Opposite of Ordinary” — Ads We Didn’t Skip
Ad: “The Absolute Opposite of Ordinary” for Maserati
Why: A quiet little motor rotates a flaccid little… thingy. Is it some mechanical insect? Must watch and find out! Oh, it’s a metaphor.
It feels like a bit of a stretch equating these white cardboard boxes with the average luxury car, but I like the art-installation vibe. The payoff is a bit of a letdown. The engine noise and shiny glimpses don’t say anything new, but I like that finely tuned Maserati insignia. If they pay as much attention to engineering as they do to kerning…
Will I buy what they’re selling?: No, but I’ll be watching to see if they can turn around their bad reputation.
— Jon (@ccmxl)
User-Generated Content, The Original Form of Media
User-generated content (UGC) has always existed in our lives, from the first picture you ever took of a fancy meal at a restaurant, to the last selfie you took during your three week trip to Europe. Who knew that the hundreds of photos and videos in your camera roll could be of use to brands […] Read more
Make your videos rain with our weather overlay tutorial. No water needed.
If you have a project full of moody shots and pouring rain ahead of you, but the weather is bright and sunny? Don’t lose hope just now, there are a lot of options of how to make it rain from the comfort of your home (assuming you have the footage or you buy it – […] Read more
People No Longer Need Sound To Consume Video Content
How many times do you look around and everyone is on their phones? The 21st century is full of people consuming content, whether it’s on the subway, at work, or in schools. In this post we explore the topic of sound in media, which people have been choosing to live without. Ditching The Sound […] Read more