“I’ll Never Tell” — Ads We Didn’t Skip
Ad: “I’ll Never Tell,” Natrel
Why? Focus groups in ads rarely disappoint me. Their inherent absurdity makes for some funny stuff. In this case, the acting is bang on, especially the woman’s deadpan diversionary tactics.
Will I buy what they’re selling?: Lactose-free or not, taste the difference or not, I don’t feel strongly enough about milk to switch.
(Bonus focus group: Big Lots’ pets focus group.)
— Lori (@lburwash)
Meet Derek Armstrong McNeill
Derek McNeill has been telling visual stories most of his life. The Seattlite first honed his eye working as a photographer in the US Air Force, then worked in advertising art direction and design. He now divides his time shooting his own documentary projects and stock footage. “After carrying around a camera kit for years, telling visual […] Read more