“I’ll Never Tell” — Ads We Didn’t Skip
Ad: “I’ll Never Tell,” Natrel
Why? Focus groups in ads rarely disappoint me. Their inherent absurdity makes for some funny stuff. In this case, the acting is bang on, especially the woman’s deadpan diversionary tactics.
Will I buy what they’re selling?: Lactose-free or not, taste the difference or not, I don’t feel strongly enough about milk to switch.
(Bonus focus group: Big Lots’ pets focus group.)
— Lori (@lburwash)
Becoming a Filmmaker; BumbleBee Production Exclusive Contributor Spotlight
Kirill, Kseniia, and David are the fresh, experimental creatives behind BumbleBee Production Exclusive. A collective of artists based out of Russia, with work exclusive to Dissolve. Universally handy, all three “usually do everything” from shooting to production, social media, and business development. The artists do it all while traveling Europe together capturing amazing footage with […] Read more
Get Vertical Ready with Dissolve
We all know that vertical footage is on the rise, accelerating to keep up with growing demand and increased smartphone use. As mobile phones become ubiquitous, we’re constantly using them (you may even be reading this on one) to capture and share content online and with each other. Since we hold our phones vertically 94% […] Read more
Achieving the MMUUULLTTIIPPLLY effect in Adobe® After Effects™
In our latest showreel, we experimented with multiplying subjects moving together, or in sequence. As we explored this idea, we ran into a variety of common problems. From masking; separating out our subjects to multiply with clean lines and minimal background noise, to selecting our clips. We pushed our Motion Designer, Petr, to the edge […] Read more