“This Is a Generic Brand Video” has a winning month
It’s been a very good month for “This Is a Generic Brand Video.”
First it won the 2015 Shorty Award for Best in Business to Business. The Shorty Awards honor the best of social media, recognizing the people and organizations producing real-time short form content across the social web. Other winners in the Industry categories include Starbucks, NASA, and the classic “Devil Baby Attack” — yes, we are in very good company. See all the 2015 Shorty Award winners.
Brand director Jon Parker and writer Kendra Eash with the 💩 at the Shorty Awards in NYC
More recently, the Generic Brand Video won the Anvil for Self-Promotion, awarded by the Ad Rodeo Association, honoring the best in creativity in Calgary’s advertising community.
Women of Dissolve at the Anvil Awards in Calgary
Thank you to the community at large for the incredible support this video has garnered. And especially, as always, to writer Kendra Eash, who started it all.
Get Vertical Ready with Dissolve
We all know that vertical footage is on the rise, accelerating to keep up with growing demand and increased smartphone use. As mobile phones become ubiquitous, we’re constantly using them (you may even be reading this on one) to capture and share content online and with each other. Since we hold our phones vertically 94% […] Read more
Achieving the MMUUULLTTIIPPLLY effect in Adobe® After Effects™
In our latest showreel, we experimented with multiplying subjects moving together, or in sequence. As we explored this idea, we ran into a variety of common problems. From masking; separating out our subjects to multiply with clean lines and minimal background noise, to selecting our clips. We pushed our Motion Designer, Petr, to the edge […] Read more
Meet Derek Armstrong McNeill
Derek McNeill has been telling visual stories most of his life. The Seattlite first honed his eye working as a photographer in the US Air Force, then worked in advertising art direction and design. He now divides his time shooting his own documentary projects and stock footage. “After carrying around a camera kit for years, telling visual […] Read more