Frame a Better World: Announcing Dissolve for a Cause
In our social streams of bubbles and bias, where facts are politicized or denied and complex issues unfairly simplified, it can be difficult to separate truth from trash.
Frame a Better World explores how the combination of words and images can cast shadows of fear, doubt, and otherness — or shine beams of hope, opportunity, and empathy. It explores how labels can be used to stereotype, scapegoat, and charge simple gestures, like taking a knee, with political meaning.
The video marks the launch of Dissolve for a Cause, a program that gives agencies and studios up to $2,500 in stock footage for the purpose of creating pro bono (unpaid) videos for charities and good causes. Find out more about the program and apply at Dissolve for a Cause.
Meet Derek Armstrong McNeill
Derek McNeill has been telling visual stories most of his life. The Seattlite first honed his eye working as a photographer in the US Air Force, then worked in advertising art direction and design. He now divides his time shooting his own documentary projects and stock footage. “After carrying around a camera kit for years, telling visual […] Read more