Frame a Better World: Announcing Dissolve for a Cause
In our social streams of bubbles and bias, where facts are politicized or denied and complex issues unfairly simplified, it can be difficult to separate truth from trash.
Frame a Better World explores how the combination of words and images can cast shadows of fear, doubt, and otherness — or shine beams of hope, opportunity, and empathy. It explores how labels can be used to stereotype, scapegoat, and charge simple gestures, like taking a knee, with political meaning.
The video marks the launch of Dissolve for a Cause, a program that gives agencies and studios up to $2,500 in stock footage for the purpose of creating pro bono (unpaid) videos for charities and good causes. Find out more about the program and apply at Dissolve for a Cause.
Filmmaking: 6 Things You Need to Know Before Filming a Music Video
The sky is the limit when directing and filming a music video. As it happens, there are no direct and strict rules when creating one. However, there is a template. And this template has been found to be very useful in recent times. While the common template has become the most apparent outline that most […] Read more
6 Creative Ways Marketers Can Use Stock Videos
Video is now a critical component that forward-thinking brands use. According to Content Marketing Institute’s annual Benchmarks, Budgets and Trends report, brands have produced more video content than text and image content. This also helped marketers deliver 34% higher conversion rates. But there’s more than just the competition fueling the demand for more video. People […] Read more
How to create 3D scribble transitions with RoughAnimator
Watch Everyday, Scribbled; following up on our Doodle Dissolve tutorial, we have created an alternate way of expanding creativity and complementing the use of our clips. We wanted to step it up a notch and introduce the dynamic element of 3D into this process to further enhance the transition from clip to clip. 1. Choosing […] Read more