The Brief: Livestreaming Drones and Periscope, Facebook Live and News Feed
Livestreaming developments and major updates with Periscope, Facebook Live, and Facebook News Feed. Here are some highlights:
Drones can now livestream to Periscope
In addition to supporting GoPro broadcast live footage, Periscope has opened support for drone livestreaming. It’s also adding search functionality to find livestreams by keyword or topic (e.g., #music and #food).
Typically, Periscope livestreams have been deleted after 24 hours, but with this new search feature, it may be shifting its strategy now that it’s integrated into Twitter.
One month in: Four things the New York Times has learned using Facebook Live
The New York Times is one of several publishers using Facebook Live, which lets users transmit live video. Topics include a live streamed nuptial, tours of Havana, and live interviews with Caitlyn Jenner.
Four things it’s learned so far:
- It’s not video, it’s “live interactive journalism.”
- BuzzFeed’s watermelon explosion nailed why the format works. Over 10.6M views so far.
- Videos don’t have to be tied to stories within the newspaper.
- A video’s success isn’t dictated by the number of viewers.
News Feed FYI: Taking into account live video when ranking feed
Since it launched in December 2015, Facebook Live video has become more popular. Now, Facebook has made an update so that Facebook Live videos are more likely to appear higher in News Feed when those videos are live, compared to after. People spend more than 3x more time watching a Facebook Live video than a video that’s no longer live.
Source: Vibhi Kant and Jie Xu @ Facebook, March 1, 2016
9 Ways You Can Repurpose a Single Piece of Content
There’s a common saying in digital marketing that ‘content is king,’ which is very accurate. However, creating content with the required consistency for your blog or social media profiles is a challenging and time-consuming task. You’ll have to research topics, keywords, and those things that your target audience wants to hear. Thankfully, you can simplify […] Read more
Partnerships to be proud of
Dissolve for a Cause first started in 2017 with the intent to support charities and nonprofits with free stock content. Over the past 3 years, Dissolve for a Cause has had the opportunity to help a variety of organizations convey heart-warming, impactful, and creative projects. Why Stock? Stock footage and photography can either fill a […] Read more
7 Ways To Motivate Your New Film Crew
The film industry is always buzzing with new crew members, actors, technicians, etc. So, why not have an effective and unique approach on how you can motivate your crew to work and create great movies? As a filmmaker, you’ll have to dig deep into yourself, and be open to exploring other professional areas. That means […] Read more