Think you can just make a video and they will watch? No way.
Content isn’t enough. These days, great content isn’t even enough. Your video must be easily found and widely shared. Videos shared via social media networks and through friend recommendations are more likely to be viewed to completion and are most likely to result in viewer action. So how do you increase your video’s odds of being shared?
In this article for Business 2 Community, CEO Pat Lor talks about the four traits that most socially successful videos share.