Ad: “I’ll Never Tell,” Natrel
Agency: lg2
Why? Focus groups in ads rarely disappoint me. Their inherent absurdity makes for some funny stuff. In this case, the acting is bang on, especially the woman’s deadpan diversionary tactics.
Will I buy what they’re selling?: Lactose-free or not, taste the difference or not, I don’t feel strongly enough about milk to switch.
(Bonus focus group: Big Lots’ pets focus group.)
— Lori (@lburwash)