Dissolve Ideas for Creators

Frame a Better World: Announcing Dissolve for a Cause

Written by Jon Parker | Mar 1, 2017 9:22:02 AM
 

 

In our social streams of bubbles and bias, where facts are politicized or denied and complex issues unfairly simplified, it can be difficult to separate truth from trash.

Frame a Better World explores how the combination of words and images can cast shadows of fear, doubt, and otherness — or shine beams of hope, opportunity, and empathy. It explores how labels can be used to stereotype, scapegoat, and charge simple gestures, like taking a knee, with political meaning.

The video marks the launch of Dissolve for a Cause, a program that gives agencies and studios up to $2,500 in stock footage for the purpose of creating pro bono (unpaid) videos for charities and good causes. Find out more about the program and apply at Dissolve for a Cause.