Start-ups and stock

Because a start-up doesn’t have enough to worry about, there’s the small matter of getting word of your killer idea/product/service/app/non-profit out — then hoping others believe in it enough to spread the word farther. We’re going to go ahead and assume you’ve read the stats, or watched some video about video, and have decided video is the way to do that.

For start-ups, the talking head is a popular format. A less ambitious undertaking, it’s relatively less expensive as a result. Just grab your head, sit him in a boardroom, and roll while he talks. Well, not exactly, but … Unless you’re dealing with an engaging speaker, relying solely on your spokesperson is an iffy proposition.

Take the before part of the Goodpin video. Don’t get us wrong. We love Jay. He’s actually an interesting guy. But had he continued going on, you would have soon aborted. Part of telling an engaging brand story is removing your “you.” When a person talks on and on like that, it comes across as me-centric.

It’s also good to remember that people have a “story” button. There’s not much of a story in the “before” for viewers to relate to, is there? (Besides, even back in 2005, usability legend Jakob Nielsen declared that talking head video is boring. Imagine now, given attention spans.)

Stock footage doesn’t just help keep eyes from wandering. It also illustrates concepts. Perhaps most importantly, footage pushes the story button. Viewers see themselves in those moments, or remember a similar experience of their own, or aspire to one. They coo at the baby, smile at the surfer, or lust after the ice cream cone.

The point is, those moments evoke emotions — and emotions are the stuff of sharing. Your explainer video becomes less about you and your brand objectives and more about what your killer thing can do for others, how they can use it, and how much better their life will be as a result. The video unfolds a story that, with any luck, people picture themselves a part of, along with everybody else in their networks.

See the clips used.

Posted by Dissolve

Dissolve Premium ( has been the go-to for quality stock footage and photos by the world's top creative agencies and production houses. Some of the best filmmakers and stock producers from around the world are with Dissolve — our rapidly growing collection of unique, compelling footage is a testament to that. In addition to our quality stock footage and photography business, we launched Dissolve Creators ( A platform for photographers, filmmakers, producers, and designers to connect and share their work as free downloadable content. We offer these creatives (amateur or pro) a bridge to our clientele, gig opportunities, networking opportunities, as well as our knowledge of the stock industry.

sidebarassetDownloadV1 (1)
sidebarassetjoinV1 (1)

Latest posts

How To Make Suitable Photos For A Pinterest Account?

Pinterest is not a social network but a visual search engine! A positive..

Read More
March 17, 2022

How To Write The Perfect Photographer Cover Letter

Being a photographer requires a number of different skills, such as camera..

Read More
March 01, 2022

Share imagery of food + drink and win

Showcase your photography and videography of delicious food and drink


Read More
February 14, 2022

Is Graphic Designing a Good Career?

Graphic designing has become quite a popular career choice. Small and..
Read More
February 04, 2022

Creating With The Recreate Image Editor

Create without the cost and hassle of an Adobe Creative Cloud..
Read More
February 02, 2022