Making a video is a bit like dating
In the wake of the success of This Is a Generic Brand Video, TELUS spoke to our CEO, Patrick Lor, about engaging your audience and, yes, creating a viral video. While we don’t believe you can just go ahead and make a viral video, you can at least ensure your branded video content is enjoyable and shareable.
Pat’s tips include:
- Keep it simple.
- Check your ego at the door.
- Remember who the video is for (hint: not you).
It’s your job to understand your customer and your market and to surprise and delight them. Who knows, they may even fall in love with your brand …
Illustrate Travel (minus the travelling)
The coronavirus pandemic has had an impact on many aspects of life, one of them being a passion for many – travel. With travel now being reduced and restricted, it is easy to miss the wonders of capturing somewhere new with your camera. Travel allows us to absorb ourselves in culture and escape everyday routines. […] Read more
7 Powerful Podcasts Every Photographer Should Listen To
Podcasts are very powerful forms of content, and as a photography of any skill level or experience, they are one of the most valuable ways to gain knowledge. If you’re not already listening to any of the amazing photography podcasts out there, you’re seriously missing out. Seriously. There’s no better way to hear about what […] Read more
Stock Explained in 230 Words
What is stock footage and photography? Today, the reality of stock footage and photography is limitless. We are about to tap into what stock really implies. Simply put, stock footage and photography are already created videos/images available for licensing. But stock is not just about being able to put together a perfect video/image. The world […] Read more