Making a video is a bit like dating
In the wake of the success of This Is a Generic Brand Video, TELUS spoke to our CEO, Patrick Lor, about engaging your audience and, yes, creating a viral video. While we don’t believe you can just go ahead and make a viral video, you can at least ensure your branded video content is enjoyable and shareable.
Pat’s tips include:
- Keep it simple.
- Check your ego at the door.
- Remember who the video is for (hint: not you).
It’s your job to understand your customer and your market and to surprise and delight them. Who knows, they may even fall in love with your brand …
5 Tips for Naming your Photography or Film Business
Finding the perfect name for your photography or film business is no easy feat. It needs to be catchy enough that it is memorable and stands out from the crowd, but common enough that it can be easily understood. There is also branding to consider and ensuring your chosen name aligns with your overall image. […] Read more
Why Stock Content is Crucial in a Pandemic
Reflect, react, respond. That’s what companies have raced to do ever since the rise of the COVID-19 pandemic. According to the Interactive Bureau, 74% of media buyers, planners, and brands say that the Coronavirus will have a bigger impact on advertising than the 2008 financial crisis. It is obvious that the messaging has changed, but […] Read more
The Origin of Alight Films
Alight Films is the culmination of two incredible artists, Mia and Chris, who have a passion for all things in the filmmaking and photography realm. Their footage and photo collections feature many dark, mysterious, and obscure tones which is rare to see in stock. We chatted with the two creatives to learn more about them […] Read more