Making a video is a bit like dating
In the wake of the success of This Is a Generic Brand Video, TELUS spoke to our CEO, Patrick Lor, about engaging your audience and, yes, creating a viral video. While we don’t believe you can just go ahead and make a viral video, you can at least ensure your branded video content is enjoyable and shareable.
Pat’s tips include:
- Keep it simple.
- Check your ego at the door.
- Remember who the video is for (hint: not you).
It’s your job to understand your customer and your market and to surprise and delight them. Who knows, they may even fall in love with your brand …
Meet the face behind the ASCEND collection
Daniel Hurst is the face behind the ASCEND collection, available exclusively on Dissolve, which is comprised of urban skylines, buildings, neighbourhoods, and infrastructure that add cinematic flare and depth to your productions. Shot from a helicopter with a RED Epic camera and a Canon Cine 30-300 lens, and delivered in 7K ultra-high-definition for unprecedented editability. […] Read more
Find the perfect shot with more from shoot
Have you ever come across a shot you really liked, but it wasn’t exactly what you were looking for? We know the feeling, and we also know that you shouldn’t have to settle for something that isn’t exactly what you want. Finding that right style or angle is an important part of telling your story […] Read more
Finding the Right Color For Your Brand
Colors play an integral role in our lives. They persuade us to make choices and sometimes dictate our decisions. From choosing a shirt because it’s your favourite shade of blue to finding the color for your personal brand on social media. Nowadays, colors dictate our personal and professional lives so we’re here to help you […] Read more