Making a video is a bit like dating


In the wake of the success of This Is a Generic Brand Video, TELUS spoke to our CEO, Patrick Lor, about engaging your audience and, yes, creating a viral video. While we don’t believe you can just go ahead and make a viral video, you can at least ensure your branded video content is enjoyable and shareable.

Pat’s tips include:

  • Keep it simple.
  • Check your ego at the door.
  • Remember who the video is for (hint: not you).

It’s your job to understand your customer and your market and to surprise and delight them. Who knows, they may even fall in love with your brand …

Read the full post.

sidebarassetDownloadV1 (1)
sidebarassetjoinV1 (1)

Latest posts

Video Codecs Explained: A Cheatsheet

Whether you are into video editing or want to know about different..

Read More
October 21, 2021

Origins of Addictive Stock

Addictive Stock is a photo and stock video production/distribution..

Read More
October 20, 2021

Easy Guide for Editing your Fall Photos

Let's be honest; we all love to capture our portraits in autumn. During..

Read More
October 18, 2021

The 10 Best Free Photo Editor for Windows – 2021

If you are looking for a free photo editing app to enhance the beauty..

Read More
October 14, 2021

6 Most Common Video File Formats Every Amateur Filmmaker Should Know


Do you want to become a good filmmaker?

Read More
October 07, 2021