Making a branded video? Answer these questions first.

As video becomes the new corporate calling card, companies are jumping on that bandwagon — for better or, often, for worse. Just as the first generation of websites in the ’90s typically left much to be desired, so too are many branded videos now.

Don’t be that video.

In this article for Reel SEO, CEO Patrick Lor runs through seven questions you should ask (and answer) that will help articulate and shape a powerful branded video.