How to give your story a voice
by David Ciccarelli, CEO, Voices.com
Voice talents can help you tell stories. But how do you want them to engage your audience? Should the voice you choose be informal, like talking to a friend? Or does the role require more professionalism or authority?
Determining the mood and role in advance will help you get a better performance from the voice actor and make their “read” more believable. To get started, think about the five most common voice-over roles:
The Real Person
The Real Person conveys transparency, trust, and intimacy. Think of how someone communicates when speaking to a family member, friend, or neighbor. There’s an authenticity to this role that oozes genuine relationship.
The Announcer speaks authoritatively and with conviction. In most cases, The Announcer shares information without bias and objectively, with little to no emotion. This role characterizes news anchors, reporters, and commentators.
Because the narrator is omniscient — he was there, and knows how the story ends — he helps draw the audience in and suspend their disbelief. The Narrator, like The Announcer, is emotionally removed from the story, letting the viewers draw their own conclusions about how they feel.
Confident and trustworthy, The Spokesperson speaks on behalf of a company, institution, or organization. The Spokesperson seems informed, accessible, and polished. If you’ve ever seen a corporate or celebrity spokesperson act as the representative of a brand, you have an idea for the balancing act they play in terms of advocacy and professionalism.
The Instructor’s perspective is that of an educator, academic, or expert who guides the viewer through a series of steps or layers of information. Many explainer videos are voiced this way. The emphasis is on learning rather than developing a relationship with the viewer.
Defining which role your voice talent will play greatly affects how you plan and script your video. Defining this role early in your planning helps you better identify what you are looking for in a voice talent and provides them with clearer artistic direction. This can make a dramatic difference in your ability to communicate more effectively on behalf of your client.
David Ciccarelli is the co-founder and CEO of Voices.com, an award-winning online marketplace, connecting clients with voice-over talent. More than 200,000 people from companies like ABC, NBC, ESPN, PBS, The History Channel, The Discovery Channel, Sony Pictures, Audible, Comcast, Bell Canada, Google, Microsoft, Cisco, Western Union, American Airlines, Toyota, Ford, and GM, as well as organizations such as the U.S. Army and the U.S. Government entrust the Voices.com online marketplace with their stories and collaborate online.
5 Tips for Naming your Photography or Film Business
Finding the perfect name for your photography or film business is no easy feat. It needs to be catchy enough that it is memorable and stands out from the crowd, but common enough that it can be easily understood. There is also branding to consider and ensuring your chosen name aligns with your overall image. […] Read more
Why Stock Content is Crucial in a Pandemic
Reflect, react, respond. That’s what companies have raced to do ever since the rise of the COVID-19 pandemic. According to the Interactive Bureau, 74% of media buyers, planners, and brands say that the Coronavirus will have a bigger impact on advertising than the 2008 financial crisis. It is obvious that the messaging has changed, but […] Read more
The Origin of Alight Films
Alight Films is the culmination of two incredible artists, Mia and Chris, who have a passion for all things in the filmmaking and photography realm. Their footage and photo collections feature many dark, mysterious, and obscure tones which is rare to see in stock. We chatted with the two creatives to learn more about them […] Read more