“The Real Cost: Alison” – Ads We Didn’t Skip

Ad: “The Real Cost: Alison,” U.S. Food and Drug Administration

Agency: Draftfcb (now FCB)

Why: The actress’s voice is instantly engaging (does she sound like Ginnifer Goodwin?) as she starts relating what sounds like typical high-school gossip directly to the camera. The payoff is subtle and effective, a simple tagline over a young woman smoking outside.

Will I buy what they’re selling?: I don’t smoke, but it seems this ad is a strong cautionary tale for the kids. Well done, FCB.

The other ads in the campaign are equally entertaining.

– Jon (@ccmxl)

Posted by Jon Parker

sidebarassetDownloadV1 (1)
sidebarassetjoinV1 (1)

Latest posts

How To Make Suitable Photos For A Pinterest Account?

Pinterest is not a social network but a visual search engine! A positive..

Read More
March 17, 2022

How To Write The Perfect Photographer Cover Letter

Being a photographer requires a number of different skills, such as camera..

Read More
March 01, 2022

Share imagery of food + drink and win

Showcase your photography and videography of delicious food and drink


Read More
February 14, 2022

Is Graphic Designing a Good Career?

Graphic designing has become quite a popular career choice. Small and..
Read More
February 04, 2022

Creating With The Recreate Image Editor

Create without the cost and hassle of an Adobe Creative Cloud..
Read More
February 02, 2022