The Brief: Instagram Business Tools, premium pre-roll on Twitter, videos in Facebook comments
Instagram Business Tools are coming soon, new tools to run pre-roll ads before premium content on Twitter, and video comments now available in Facebook.
Coming soon: New Instagram Business Tools
Instagram recently unveiled Instagram Business Tools:
- Business profiles are free.
- A contact button will allow viewers to call, text, or email, as well as get directions.
- Get insights into the popularity of posts and demographics of followers.
- Turn posts into ads within the app, target specific audiences or allow Instagram to suggest targeting, run, and schedule ads.
Business profiles will be available “in the coming months” for use in the United States, Australia, and New Zealand.
Growing a business on Instagram with @woolandthegang:
Source: Instagram, June 2, 2016
Now available: New automation tools for premium pre-roll on Twitter
Twitter allows advertisers to run pre-roll ads on video content from such top sports, TV, and digital publishers as FOX Sports, Dick Clark Productions, and MTV. This makes it easier to sponsor videos on Twitter.
Pre-rolls on premium content are available through four ad partners:
Source: Twitter, June 2, 2016
Videos in Facebook comments
Users now have the ability to upload a video into comments as replies to posts by people and Pages, as well as within groups and events.
The Cisco Visual Networking Index recently forecasted that by 2020, internet video traffic will represent 82% of all consumer internet traffic.
Source: Facebook, June 9, 2016
How to Ace Food Photography Without Using An Expensive Camera
Food photography is one of the most alluring types of photography you can get into. Show anyone a photo of a freshly-cooked, steaming-hot dish, and their mouths are sure to start watering in a matter of seconds. As a traveler, you encounter various types of cuisine and countless unfamiliar dishes with each new place you […] Read more
User-Generated Content, The Original Form of Media
User-generated content (UGC) has always existed in our lives, from the first picture you ever took of a fancy meal at a restaurant, to the last selfie you took during your three week trip to Europe. Who knew that the hundreds of photos and videos in your camera roll could be of use to brands […] Read more
Make your videos rain with our weather overlay tutorial. No water needed.
If you have a project full of moody shots and pouring rain ahead of you, but the weather is bright and sunny? Don’t lose hope just now, there are a lot of options of how to make it rain from the comfort of your home (assuming you have the footage or you buy it – […] Read more