The Brief: Instagram Business Tools, premium pre-roll on Twitter, videos in Facebook comments
Instagram Business Tools are coming soon, new tools to run pre-roll ads before premium content on Twitter, and video comments now available in Facebook.
Coming soon: New Instagram Business Tools
Instagram recently unveiled Instagram Business Tools:
- Business profiles are free.
- A contact button will allow viewers to call, text, or email, as well as get directions.
- Get insights into the popularity of posts and demographics of followers.
- Turn posts into ads within the app, target specific audiences or allow Instagram to suggest targeting, run, and schedule ads.
Business profiles will be available “in the coming months” for use in the United States, Australia, and New Zealand.
Growing a business on Instagram with @woolandthegang:
Source: Instagram, June 2, 2016
Now available: New automation tools for premium pre-roll on Twitter
Twitter allows advertisers to run pre-roll ads on video content from such top sports, TV, and digital publishers as FOX Sports, Dick Clark Productions, and MTV. This makes it easier to sponsor videos on Twitter.
Pre-rolls on premium content are available through four ad partners:
Source: Twitter, June 2, 2016
Videos in Facebook comments
Users now have the ability to upload a video into comments as replies to posts by people and Pages, as well as within groups and events.
The Cisco Visual Networking Index recently forecasted that by 2020, internet video traffic will represent 82% of all consumer internet traffic.
Source: Facebook, June 9, 2016
Meet John Fedele
Midwest-based in the USA, I’ve been a full-time photographer for about 15 years, specializing in lifestyle advertising content. Before that, I was shooting as a hobbyist when people began to notice my work and I landed some of my first paying jobs. I always had the goal of shooting advertising, so I’ve pretty much worked […] Read more
Guest Post: Editing Tips for Music Videos
Tristan Olson is the executive producer at Venture, a Denver Video Production Company. Music videos are synonymous with stylized visuals and fast-cut editing. But, for the video production pros in charge of directing and editing them, the task can seem quite daunting — both as a creative and logistical challenge. There are creative and stylistic decisions […] Read more
Content-Aware Fill tutorial
Make Dissolve footage even better with Content-Aware Fill Ever found a stock footage clip that was almost perfect? A killer skyline view, with one gloomy cloud rolling through. Or an iconic tourism mecca ruined by, well, tourists. Help is here.Content-Aware Fill is a new feature in Adobe After Effects that makes it easy to erase unwanted […] Read more