“Thank You, Mom | Pick Them Back Up” — Ads We Didn’t Skip

Ad: “Thank You, Mom | Pick Them Back Up” for Procter and Gamble

Agency: Wieden + Kennedy Portland

Why: I’ll admit the first few seconds I was like hmm … babies. But something told me this was going to be more than a sappy commercial for moms.

This is a reboot of P&G’s Olympic-themed commercials that ran during the London 2012 Olympics. I think I loved this because I could identify with those kids, ass to ice — it’s what growing up in Canada is. I think I also loved it because 10-year-old me dreamed of being an Olympic downhill skier and current me doesn’t want to believe that dream is dead. Mostly, people will love this because they love their moms (and dads), so that too.

Will I buy what they’re selling?: Probably, but not because of this commercial. Because I already buy so many P&G products. But this is one commercial I will happily sit through while spending every waking moment watching the Olympics this February.

— Nikki (@nikkleigh)

Posted by Dissolve

Dissolve Premium (dissolve.com) has been the go-to for quality stock footage and photos by the world's top creative agencies and production houses. Some of the best filmmakers and stock producers from around the world are with Dissolve — our rapidly growing collection of unique, compelling footage is a testament to that. In addition to our quality stock footage and photography business, we launched Dissolve Creators (dissolve.com/creators/community). A platform for photographers, filmmakers, producers, and designers to connect and share their work as free downloadable content. We offer these creatives (amateur or pro) a bridge to our clientele, gig opportunities, networking opportunities, as well as our knowledge of the stock industry.

sidebarassetDownloadV1 (1)
sidebarassetjoinV1 (1)

Latest posts

How To Make Suitable Photos For A Pinterest Account?

Pinterest is not a social network but a visual search engine! A positive..

Read More
March 17, 2022

How To Write The Perfect Photographer Cover Letter

Being a photographer requires a number of different skills, such as camera..

Read More
March 01, 2022

Share imagery of food + drink and win

Showcase your photography and videography of delicious food and drink


Read More
February 14, 2022

Is Graphic Designing a Good Career?

Graphic designing has become quite a popular career choice. Small and..
Read More
February 04, 2022

Creating With The Recreate Image Editor

Create without the cost and hassle of an Adobe Creative Cloud..
Read More
February 02, 2022