Ad: “Stairs,” Ad Council
Agency: The Concept Farm (pro bono)
Why: The raw footage from the high school looks like another funny “fail” video. You’re still chuckling as the headline appears. Which makes the next scene, beautifully shot and edited — doubly shocking and sobering.
Will I buy what they’re selling?: 100%. Turn your phone off when you’re driving. @stopthetexts.
– Jon (@ccmxl)