“Serial Daters Confess!” — Ads We Didn’t Skip
Ad: “Serial Daters Confess!” Tupperware
Why: She had me at “I am completely out of control.” What secret could this unassuming middle-aged woman possibly be harbouring? The spot quickly became a car wreck I couldn’t look away from. I needed to know what this strange assortment of “serial daters” had to do with Tupperware.
Will I buy what they’re selling?: What self-respecting woman doesn’t already have Tupperware in her cupboards? (I even broke my “no hen parties” rule to host the party myself.) Will this spot seduce me into getting in on the action again? I’d feel dirtier now than I did back then. And not a good dirty.
Besides, the connection between serial dating and “dating” a party is so forced that it’s unclear exactly what this spot is selling. I took the time to figure it out only because I hadn’t skipped the ad and therefore was bound to write about it here. But how many people will?
Nope, I’ll continue to get my jollies with my main squeeze, Rubbermaid.
— Lori (@lburwash)
Meet John Fedele
Midwest-based in the USA, I’ve been a full-time photographer for about 15 years, specializing in lifestyle advertising content. Before that, I was shooting as a hobbyist when people began to notice my work and I landed some of my first paying jobs. I always had the goal of shooting advertising, so I’ve pretty much worked […] Read more
Guest Post: Editing Tips for Music Videos
Tristan Olson is the executive producer at Venture, a Denver Video Production Company. Music videos are synonymous with stylized visuals and fast-cut editing. But, for the video production pros in charge of directing and editing them, the task can seem quite daunting — both as a creative and logistical challenge. There are creative and stylistic decisions […] Read more
Content-Aware Fill tutorial
Make Dissolve footage even better with Content-Aware Fill Ever found a stock footage clip that was almost perfect? A killer skyline view, with one gloomy cloud rolling through. Or an iconic tourism mecca ruined by, well, tourists. Help is here.Content-Aware Fill is a new feature in Adobe After Effects that makes it easy to erase unwanted […] Read more