“Serial Daters Confess!” — Ads We Didn’t Skip
Ad: “Serial Daters Confess!” Tupperware
Why: She had me at “I am completely out of control.” What secret could this unassuming middle-aged woman possibly be harbouring? The spot quickly became a car wreck I couldn’t look away from. I needed to know what this strange assortment of “serial daters” had to do with Tupperware.
Will I buy what they’re selling?: What self-respecting woman doesn’t already have Tupperware in her cupboards? (I even broke my “no hen parties” rule to host the party myself.) Will this spot seduce me into getting in on the action again? I’d feel dirtier now than I did back then. And not a good dirty.
Besides, the connection between serial dating and “dating” a party is so forced that it’s unclear exactly what this spot is selling. I took the time to figure it out only because I hadn’t skipped the ad and therefore was bound to write about it here. But how many people will?
Nope, I’ll continue to get my jollies with my main squeeze, Rubbermaid.
— Lori (@lburwash)
How to create a Doodle Dissolve transition with RoughAnimator
We challenged ourselves to find a way to use color to transition between two totally different clips. By connecting the clips with doodles, the end result is a powerful and playful visual. By drawing on the actual video with a pencil the transition became all about the creative approach to the connection – resulting […] Read more
7 Filmmaking Trends We Spotted at Sundance 2019
Our Art Director Sara Jean Hughes shares some filmmaking trends she spotted at the 2019 Sundance Film Festival last week. Films About Adolescence After Eighth Grade swept awards season following its Sundance debut in 2018, there were many films this year that chronicled the nature of growing up. These included Big Time Adolescence, Share, […] Read more
Contributor guest post; Meet Gene Sung
Hello, my name is Gene and I’m an LA-based DP and Director. Dissolve very kindly let me write a blog post on some of my projects, so here it is. The first clip above is my Demo Reel, I DP’d pretty much all of it and directed a fair bit. Of course, like many […] Read more