“Meat Feet” — Ads We Didn’t Skip
Ad: “Meat Feet” for Betabrand
Agency: Betabrand does its own advertising.
Why: Jaws-like tension in a coffee shop? I was intrigued, and figured I could spare the 19 seconds to see the outcome. However, the ad left me with a bad taste in my mouth, for the socks specifically and sandwiches in general.
Will I buy what they’re selling?: For myself, no — I’m more the plain-black-socks demographic. However, they come in this fun assorted deli three-pack and include sock insurance (genius). So I could see buying them for my teenager, a big fan of deli sammies. For me, I’ll stick with Betabrand’s .xxx site.
— Lori (@lburwash)
Meet John Fedele
Midwest-based in the USA, I’ve been a full-time photographer for about 15 years, specializing in lifestyle advertising content. Before that, I was shooting as a hobbyist when people began to notice my work and I landed some of my first paying jobs. I always had the goal of shooting advertising, so I’ve pretty much worked […] Read more
Guest Post: Editing Tips for Music Videos
Tristan Olson is the executive producer at Venture, a Denver Video Production Company. Music videos are synonymous with stylized visuals and fast-cut editing. But, for the video production pros in charge of directing and editing them, the task can seem quite daunting — both as a creative and logistical challenge. There are creative and stylistic decisions […] Read more
Content-Aware Fill tutorial
Make Dissolve footage even better with Content-Aware Fill Ever found a stock footage clip that was almost perfect? A killer skyline view, with one gloomy cloud rolling through. Or an iconic tourism mecca ruined by, well, tourists. Help is here.Content-Aware Fill is a new feature in Adobe After Effects that makes it easy to erase unwanted […] Read more