“Kids Secretly Control a Fitness Class” — Ads We Didn’t Skip

Ad: “Kids Secretly Control a Fitness Class”— Mini-Wheats Canada

Agency:  Leo Burnett

Why? Not only did I not skip this the first time, I watch it every time it pops up. It’s wonderful to see the adults transform from a skeptical WTF to delighted play. And unlike so many that lose the plot when it comes to the kicker, this spot hangs together nicely. There’s no groaner, no letdown, no gratuitous CTA. The other in the campaign — Kids Secretly Control a Speed Dating Event — is equally sweet. I’ll even forgive them for “kidult.”

Find out more about the campaign.

Will I buy what they’re selling? The frosted ones, obvs.

– Lori (@lburwash)

sidebarassetDownloadV1 (1)
sidebarassetjoinV1 (1)

Latest posts

Video Codecs Explained: A Cheatsheet

Whether you are into video editing or want to know about different..

Read More
October 21, 2021

Origins of Addictive Stock

Addictive Stock is a photo and stock video production/distribution..

Read More
October 20, 2021

Easy Guide for Editing your Fall Photos

Let's be honest; we all love to capture our portraits in autumn. During..

Read More
October 18, 2021

The 10 Best Free Photo Editor for Windows – 2021

If you are looking for a free photo editing app to enhance the beauty..

Read More
October 14, 2021

6 Most Common Video File Formats Every Amateur Filmmaker Should Know


Do you want to become a good filmmaker?

Read More
October 07, 2021