Introducing Ads We Didn’t Skip
Like them or not, pre-roll ads are here to stay. And despite all the big data that goes into tailoring them for you, most of them fall flat. Ads We Didn’t Skip will highlight just that — ads we kept watching long after the Skip button appeared.
Ad: 1 Million Intense by Paco Rabanne
Agency: Irene, France
Why: That beat (by the Chemical Brothers) sucked me in, then I stayed for the oh-so-stylish finger-snapping dominance fantasy. James Bond as played by Adam Levine?
Will I buy what they’re selling?: Probably not.
— Jon (@ccmxl)
Gen Z – Your New Target Audience
Generation Z is taking over the world with their TikTok videos and VSCO filters. This demographic continues to grow in stature and influence which is changing the way marketers have to think in regards to their campaigns. How To Identify Gen Z Gen Z is commonly identified as the generation of people born between 1996-2010. […] Read more
How To Keep Your Brand Feeling Fresh Online
There’s no question that the last thing you want is to have a stale brand that is one dimensional. The reality is that you want to maintain a fresh brand that offers much more to your audience than just a product. After all, you want to ensure that your brand is always keeping customers engaged. […] Read more
Meet Kamren from KS Films
Kamren Sexton is the filmmaker behind KS Films, an exclusive footage collection on Dissolve. He uses inspiration from his daily life and his various expeditions to create incredible and meaningful footage. We asked Kamren a few questions to learn more about his filmmaking background and to find out what motivates him to keep creating. What […] Read more