Introducing Ads We Didn’t Skip

Like them or not, pre-roll ads are here to stay. And despite all the big data that goes into tailoring them for you, most of them fall flat. Ads We Didn’t Skip will highlight just that — ads we kept watching long after the Skip button appeared.

Ad: 1 Million Intense by Paco Rabanne

Agency: Irene, France

Why: That beat (by the Chemical Brothers) sucked me in, then I stayed for the oh-so-stylish finger-snapping dominance fantasy. James Bond as played by Adam Levine?

Will I buy what they’re selling?: Probably not.

— Jon (@ccmxl)