“Harmonica Lessons Online with Howard Levy” — Ads We Didn’t Skip
Ad: “Harmonica Lessons Online with Howard Levy,” ArtistWorks
Why: “You’ll be part of a worldwide community of harmonica players.” I watched this whole ad in the belief it was a parody (it wasn’t). To be honest, I’m not sure if that says more about me or the ad, but it’s probably a little of both.
So what about it (and me) led to this false conclusion? Well, first, attending online harmonica school is a pretty wacky proposition. Second, in these modern days, when something offbeat is presented in such an earnest, unselfconscious way, the dissonance between the message and the delivery shouts “Internet joke!” It’s the way Zach Galifianakis has trained us, and there’s no turning back.
Will I buy what they’re selling?: Well … no. I’m not a musical person. But I am now aware of the mechanism used for online musical instruction.
— Drew (@drew_ng)
Meet John Fedele
Midwest-based in the USA, I’ve been a full-time photographer for about 15 years, specializing in lifestyle advertising content. Before that, I was shooting as a hobbyist when people began to notice my work and I landed some of my first paying jobs. I always had the goal of shooting advertising, so I’ve pretty much worked […] Read more
Guest Post: Editing Tips for Music Videos
Tristan Olson is the executive producer at Venture, a Denver Video Production Company. Music videos are synonymous with stylized visuals and fast-cut editing. But, for the video production pros in charge of directing and editing them, the task can seem quite daunting — both as a creative and logistical challenge. There are creative and stylistic decisions […] Read more
Content-Aware Fill tutorial
Make Dissolve footage even better with Content-Aware Fill Ever found a stock footage clip that was almost perfect? A killer skyline view, with one gloomy cloud rolling through. Or an iconic tourism mecca ruined by, well, tourists. Help is here.Content-Aware Fill is a new feature in Adobe After Effects that makes it easy to erase unwanted […] Read more