“Girls Can: Women Empowerment” — Ads We Didn’t Skip
Ad: “Girls Can: Women Empowerment,” Cover Girl
Agency: Grey Group New York
Why: Cover Girl’s latest made me want to put on some power shoes, pull my shoulders back, and ask for that promotion! It’s unfortunate we need an ad to remind women, and men, to challenge the status quo, but I adore this revolt. We can, we will — and as this ad shows — we already have.
Is this a mixed message coming from a popular makeup brand? I don’t think so. It’s actually an admirable spin. Makeup is a way to express yourself. For me, my outside needs to match my inside. So if I wake up FEELING like a rock star, I want to present myself to the world that way. Makeup helps with that, but you can never fake confidence, which is the root of this spot. Hopefully, this means cosmetic industries are becoming less about “making yourself beautiful” and more about “showing the world your beauty.”
Will I buy what they’re selling?: I might go out and buy a bold new lipstick, but I won’t be buying a whole new line of makeup. Although a great message, I know it’s still just an ad … and Cover Girl’s products are still just okay.
— Chelsey (@ChelseyPatrick7)
Filmmaking: 6 Things You Need to Know Before Filming a Music Video
The sky is the limit when directing and filming a music video. As it happens, there are no direct and strict rules when creating one. However, there is a template. And this template has been found to be very useful in recent times. While the common template has become the most apparent outline that most […] Read more
6 Creative Ways Marketers Can Use Stock Videos
Video is now a critical component that forward-thinking brands use. According to Content Marketing Institute’s annual Benchmarks, Budgets and Trends report, brands have produced more video content than text and image content. This also helped marketers deliver 34% higher conversion rates. But there’s more than just the competition fueling the demand for more video. People […] Read more
How to create 3D scribble transitions with RoughAnimator
Watch Everyday, Scribbled; following up on our Doodle Dissolve tutorial, we have created an alternate way of expanding creativity and complementing the use of our clips. We wanted to step it up a notch and introduce the dynamic element of 3D into this process to further enhance the transition from clip to clip. 1. Choosing […] Read more