“Girls Can: Women Empowerment” — Ads We Didn’t Skip
Ad: “Girls Can: Women Empowerment,” Cover Girl
Agency: Grey Group New York
Why: Cover Girl’s latest made me want to put on some power shoes, pull my shoulders back, and ask for that promotion! It’s unfortunate we need an ad to remind women, and men, to challenge the status quo, but I adore this revolt. We can, we will — and as this ad shows — we already have.
Is this a mixed message coming from a popular makeup brand? I don’t think so. It’s actually an admirable spin. Makeup is a way to express yourself. For me, my outside needs to match my inside. So if I wake up FEELING like a rock star, I want to present myself to the world that way. Makeup helps with that, but you can never fake confidence, which is the root of this spot. Hopefully, this means cosmetic industries are becoming less about “making yourself beautiful” and more about “showing the world your beauty.”
Will I buy what they’re selling?: I might go out and buy a bold new lipstick, but I won’t be buying a whole new line of makeup. Although a great message, I know it’s still just an ad … and Cover Girl’s products are still just okay.
— Chelsey (@ChelseyPatrick7)
5 Tips for Naming your Photography or Film Business
Finding the perfect name for your photography or film business is no easy feat. It needs to be catchy enough that it is memorable and stands out from the crowd, but common enough that it can be easily understood. There is also branding to consider and ensuring your chosen name aligns with your overall image. […] Read more
Why Stock Content is Crucial in a Pandemic
Reflect, react, respond. That’s what companies have raced to do ever since the rise of the COVID-19 pandemic. According to the Interactive Bureau, 74% of media buyers, planners, and brands say that the Coronavirus will have a bigger impact on advertising than the 2008 financial crisis. It is obvious that the messaging has changed, but […] Read more
The Origin of Alight Films
Alight Films is the culmination of two incredible artists, Mia and Chris, who have a passion for all things in the filmmaking and photography realm. Their footage and photo collections feature many dark, mysterious, and obscure tones which is rare to see in stock. We chatted with the two creatives to learn more about them […] Read more