“Girls Can: Women Empowerment” — Ads We Didn’t Skip
Ad: “Girls Can: Women Empowerment,” Cover Girl
Agency: Grey Group New York
Why: Cover Girl’s latest made me want to put on some power shoes, pull my shoulders back, and ask for that promotion! It’s unfortunate we need an ad to remind women, and men, to challenge the status quo, but I adore this revolt. We can, we will — and as this ad shows — we already have.
Is this a mixed message coming from a popular makeup brand? I don’t think so. It’s actually an admirable spin. Makeup is a way to express yourself. For me, my outside needs to match my inside. So if I wake up FEELING like a rock star, I want to present myself to the world that way. Makeup helps with that, but you can never fake confidence, which is the root of this spot. Hopefully, this means cosmetic industries are becoming less about “making yourself beautiful” and more about “showing the world your beauty.”
Will I buy what they’re selling?: I might go out and buy a bold new lipstick, but I won’t be buying a whole new line of makeup. Although a great message, I know it’s still just an ad … and Cover Girl’s products are still just okay.
— Chelsey (@ChelseyPatrick7)
Meet John Fedele
Midwest-based in the USA, I’ve been a full-time photographer for about 15 years, specializing in lifestyle advertising content. Before that, I was shooting as a hobbyist when people began to notice my work and I landed some of my first paying jobs. I always had the goal of shooting advertising, so I’ve pretty much worked […] Read more
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Tristan Olson is the executive producer at Venture, a Denver Video Production Company. Music videos are synonymous with stylized visuals and fast-cut editing. But, for the video production pros in charge of directing and editing them, the task can seem quite daunting — both as a creative and logistical challenge. There are creative and stylistic decisions […] Read more
Content-Aware Fill tutorial
Make Dissolve footage even better with Content-Aware Fill Ever found a stock footage clip that was almost perfect? A killer skyline view, with one gloomy cloud rolling through. Or an iconic tourism mecca ruined by, well, tourists. Help is here.Content-Aware Fill is a new feature in Adobe After Effects that makes it easy to erase unwanted […] Read more