“El Abrazo Del Alma” — Ads We Didn’t Skip
Ad: “El Abrazo Del Alma,” Coca-Cola
Why: I was drawn in from the start, captivated by the story of an armless soccer player reunited with two pros. I love that it was about a simple hug that became such an iconic moment in sport. “The hug that taught us that football is played with the feet and the heart.” Boom!
The reunion felt a bit contrived with all the branding, but that’s why it was possible, so I guess we have to give that one to Coca-Cola. In my opinion, real stories always win. Those are the real guys, right, Coke?
For the record, I didn’t cry.
Will I buy what they’re selling?: Absolutely! We all know Coca-Cola is better than Pepsi, right? Besides, they had me at
— Sheldon (@sheldonpop)
Meet John Fedele
Midwest-based in the USA, I’ve been a full-time photographer for about 15 years, specializing in lifestyle advertising content. Before that, I was shooting as a hobbyist when people began to notice my work and I landed some of my first paying jobs. I always had the goal of shooting advertising, so I’ve pretty much worked […] Read more
Guest Post: Editing Tips for Music Videos
Tristan Olson is the executive producer at Venture, a Denver Video Production Company. Music videos are synonymous with stylized visuals and fast-cut editing. But, for the video production pros in charge of directing and editing them, the task can seem quite daunting — both as a creative and logistical challenge. There are creative and stylistic decisions […] Read more
Content-Aware Fill tutorial
Make Dissolve footage even better with Content-Aware Fill Ever found a stock footage clip that was almost perfect? A killer skyline view, with one gloomy cloud rolling through. Or an iconic tourism mecca ruined by, well, tourists. Help is here.Content-Aware Fill is a new feature in Adobe After Effects that makes it easy to erase unwanted […] Read more